Every category where a model named Broadcom for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Endpoint detection and response	Security operations	0%	35 of 55	33%	3	under 10 labels · led by Microsoft Defender for Endpoint at 30%	newNew since September 2026: not ranked then, 0% now.
Extended detection and response	Security operations	0%	58 of 58	100%	3	under 10 labels · led by Microsoft Defender XDR at 40%	newNew since September 2026: not ranked then, 0% now.
Cloud cost management	Cloud and infrastructure	0%	66 of 76	50%	2	under 10 labels · led by Vantage at 45%	newNew since September 2026: not ranked then, 0% now.
Data masking and test data management	Data platform	0%	37 of 140	0%	2	under 10 labels · led by DATPROF at 17%
Data security posture management	Security operations	0%	102 of 105	100%	1	under 10 labels · led by Microsoft Purview at 18%
Endpoint protection	IT operations and endpoint	0%	44 of 86	0%	1	under 10 labels · led by Microsoft Defender for Endpoint at 22%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Microsegmentation	Network and edge	0%	83 of 94	100%	1	under 10 labels · led by ColorTokens Xshield at 25%
Zero trust network access	Network and edge	0%	59 of 66	100%	1	under 10 labels · led by Twingate at 39%	newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Broadcom held within the floor in all eight categories: no change cleared 11 points.

Best category · EDR · by segment

Mid-marketnewNew since September 2026: not ranked then, 0% now.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 31 of 52, unchanged

Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

0%from 0% in September 2026

Inside the floor by 11 pointsRank 24 → 13 of 43

All categories · Mid-market

Category	September 2026	Now	Change	Reading	Rank
EDR	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 35 of 55, unchanged
XDR	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 58 of 58, unchanged
FinOps	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 66 of 76, unchanged
Data masking	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 37 of 140, unchanged
DSPM	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 102 of 105, unchanged
Endpoint protection	0%	0%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.	Within noise	Rank 38 → 44 of 86
Microsegmentation	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 83 of 94, unchanged
ZTNA	0%	0%	newNew since September 2026: not ranked then, 0% now.	New this edition	Rank 59 of 66, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Broadcom across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	1	1	0	2
Gemini 3.5 Flash	0	0	3	3
Perplexity Sonar	0	0	1	1
Grok 4.20	1	0	2	3
Mistral Small	0	1	1	2
DeepSeek V4 Flash	0	1	0	1
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	1	1
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labelsNone

Paraphrase3 labelsNone

Comparative9 labelsNone

Budget-constrained0 labelsNone

Scale-constrained6 labelsNone

Negative24 labelsNone

First choiceAlternativeMentionNegative47 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best if you mainly need enterprise test-data management/masking at scale: Broadcom” GPT-5.4 mini · Data masking · direct prompt · alternative

“Leader in Gartner MQ for execution/vision. Drives action-oriented insights.” Grok 4.20 · FinOps · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Broadcom acquisitions historically carry a reputation for severe shifts in pricing structures, sudden drops in support quality for mid-market customers” Gemini 3.5 Flash · XDR · negative prompt · hard negative

“Ranked as "Challengers" in Forrester's 2024 XDR Wave (lowest tier)... avoid if you need broad visibility.” Grok 4.20 · XDR · negative prompt · hard negative

“Avoid or be cautious about: Broadcom and Fortinet XDR platforms, as they are identified as "Challengers"” Mistral Small · XDR · negative prompt · hard negative

“Do not buy traditional enterprise DLP suites (like Broadcom/Symantec or Forcepoint)” Gemini 3.5 Flash · DSPM · paraphrase prompt · hard negative

Named alongside

The products named in the same answers as Broadcom, over the 47 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Broadcom was named but was not.

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ProductSame answerTook the first choice insteadHead to head

SentinelOne Singularity12 of 471Not among the top eight

Palo Alto Networks Cortex XDR10 of 471Not among the top eight

Sophos Intercept X9 of 470Not among the top eight

Microsoft Defender XDR7 of 473Not among the top eight

Cisco XDR7 of 470Not among the top eight

CrowdStrike Falcon Insight XDR6 of 472Not among the top eight

Microsoft Defender for Endpoint6 of 471Not among the top eight

Cisco6 of 470Not among the top eight

Fortinet FortiXDR6 of 470Not among the top eight

Trellix XDR6 of 470Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Broadcom. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 46 of the 47 answers that named Broadcom and are not a share of its labels.

Domains cited

gartner.com19

g2.com13

forrester.com11

reddit.com9

expertinsights.com8

guideflow.com8

docs.broadcom.comYour site7

sentinelone.com7

cyberpress.org6

decryptiondigest.com6

Eighty-seven of the ninety-four domain citations in answers naming Broadcom came from somebody else's page.

Pages cited

forrester.com/blogs/announcing-the-forrester-wave-extended-detection-and-response-platform7

docs.broadcom.com/doc/kuppingercole-leadership-compass-endpoint-protection-detection-and-r6

expertinsights.com/endpoint-security/the-top-xdr-solutions5

kaseya.com/blog/best-edr-solutions5

aimultiple.com/xdr-solutions4

decryptiondigest.com/blog/best-xdr-platforms-20264

gartner.com/en/research/magic-quadrant4

senseon.io/blog/best-edr-solutions4

Pages are listed as the models cited them.

Search and answers

broadcom.com is not in Google's top ten for any of the category's searches. In the answers, Broadcom takes 0% of first choices and Microsoft Defender for Endpoint takes 30%.

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In search

Google, US estimates

Position for “edr platform”

–

not in the top ten

Position for “edr platforms”

–

not in the top ten

Organic visits to its site: about 604,076 a month
Searches its site ranks for: 74,533 · 7,642 in the top three
Sites linking to it: 54,260
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

105+ ads · 105 image · 0 shown in the last 30 days

First shown December 2025, as GENIUS MONKEY, verified. Ads started 2025-10 to 2026-09: 105 in the year. 15 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 35 of 55 in EDR

Segment leader

30%

Microsoft Defender for Endpoint

First choices: 0 across its categories
Named in: 47 answers
Its own site cited: in 46 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on broadcom.com

10,306

subdomains included

Content

3,025

counted in the table below

Documentation

5,282

Product · Integration

24 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Glossary or explainer	1,649	0	2025-07-30	SASE
News or press	635	1	2026-07-01
Blog	476	0	2026-02-24	SASE
Report or ebook	55	2	2026-09-14
Case study	50	1	2026-09-18
Conference or event	45	0	2025-09-01
Template or tool	43	0	2026-03-16
Comparison	38	2	2026-07-28
Webinar or virtual event	33	2	2026-09-14
Podcast or video	1	undated

Most recent

2026-09-18Banco inter automic automation case study case study
2026-09-14Beyond observability with automation intelligence ebook report or ebook
2026-09-14Whats new in broadcom aai v26 webinar webinar or virtual event
2026-07-28Valueops spm vs servicenow comparison
2026-07-28Valueops vsm vs planview comparison
2026-07-13Moving from sap lama to vcf ebook report or ebook

How it is countedHide how it is counted

Every page broadcom.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Broadcom

What the judge wrote, as written, with how often. The vendor table decides that these count as Broadcom; a claim can dispute any of them.

Broadcom (Symantec) 2Broadcom (VMware CloudHealth) 1Broadcom / Symantec CBX 1Broadcom/Symantec ZTNA 1Broadcom/VMware CloudHealth 1Carbon Black/Broadcom 1

Follow Broadcom

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Broadcom is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Broadcom provides semiconductors and infrastructure software for global organizations’ complex, mission-critical needs.
broadcom.com
For: global organizations
broadcom.com
Hosting: AmericasEurope, the Middle East and AfricaAsia Pacific
Customers named: Robi AxiataBroadcom Customer Achievement Award WinnersHDI SigortaSFRNationwideKalmar EnergiAudiCNAF
Not stated on the pages read: Price, starting price, free plan or trial, integrations, certifications

What Broadcom's own pages state, read October 6, 2026: broadcom.com, broadcom.com/company/news/articles/security, broadcom.com/products/sitemap.xml, broadcom.com/company/news/articles/customers, broadcom.com/company/news/articles/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Broadcom's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Broadcom, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Broadcom by email, built from the raw record of the edition. It shows:

where Broadcom is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Broadcom, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.