Azure DNS
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Managed DNS | Network and edge | 0% | 9 of 78 | 10% | 20 | accepted challenger |
Movement
By model
How each model treated Azure DNS across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 4 | 1 | 5 |
| GPT-5.4 mini | 0 | 0 | 2 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 1 | 3 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 4 | 0 | 0 | 4 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“consider their native DNS (Route 53, Azure DNS, Cloud DNS) to reduce cross-platform overhead—but weigh against lock-in” Qwen 3.7 Flash · Managed DNS · scale prompt · alternative
“Use a dedicated DNS provider (like Cloudflare, AWS Route53, or Azure DNS) to host your zones” Qwen 3.7 Flash · Managed DNS · negative prompt · alternative
“Choose Azure/Google DNS if you are deeply embedded in those specific ecosystems” Qwen 3.7 Flash · Managed DNS · comparative prompt · alternative
“Azure DNS is the logical choice for enterprises using Azure Active Directory” Gemini 3.5 Flash · Managed DNS · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“AWS Route 53, Azure DNS, and Google Cloud DNS all locking you into their platform with no standard mechanism to replicate zones to external nameservers” Claude Haiku 4.5 · Managed DNS · negative prompt · soft negative
“Single-Provider Setups for High-Value Enterprises (Caution)” Gemini 3.5 Flash · Managed DNS · negative prompt · soft negative
Named alongside
The products named in the same answers as Azure DNS, over the 55 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Azure DNS was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 46 of the 55 answers that named Azure DNS and are not a share of its labels.
Domains cited
No domain is on file for Azure DNS, so its own site is not marked.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Azure DNS stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 880 a month (“azure dns”)
- AI search demand for its name, est.
- 97 a month
- Its own site
- No site of its own on file, so no site figures
In answers
This edition- First choices
- 0 across its categories
- Named in
- 55 answers
- Its own site cited
- No site on file to match
Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Follow Azure DNS
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Azure is the company behind Azure DNS.ShowHide
The company
On record
Company records- Also from Azure
- Azure ACR, Azure AD Conditional Access, Azure AD Graph API, Azure AI Document Intelligence, Azure AI Foundry, Azure AI Gateway, Azure AI Search, Azure API Management and 79 more
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Azure DNS's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Azure DNS, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Azure DNS by email, built from the raw record of the edition. It shows:
- where Azure DNS is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Azure DNS, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.