Every category where a model named NS1 for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Managed DNS	Network and edge	0%	8 of 78	4%	26	accepted challenger
DDI and IP address management	Network and edge	0%	86 of 115	0%	1	under 10 labels · led by BlueCat Micetro at 15%

Movement

This is the first edition on this tier, so no move can be computed for NS1 yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated NS1 across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	2	0	2
Gemini 3.5 Flash	2	0	0	2
Perplexity Sonar	1	0	0	1
Grok 4.1 Fast	1	2	1	4
Mistral Small	2	1	0	3
DeepSeek V4 Flash	3	1	0	4
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	2	0	0	2
Kimi K2	3	0	0	3
GLM 4.7 FlashX	1	1	0	2
MiniMax M2.5	0	2	0	2
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	2	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct13 labelsNone

Paraphrase9 labelsNone

Comparative16 labelsNone

Budget-constrained5 labelsNone

Scale-constrained12 labelsNone

Negative10 labelsNone

First choiceAlternativeMentionNegative65 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“two independent Anycast networks (e.g., Route 53 + NS1, or Cloudflare + Google Cloud DNS) serve your authoritative DNS records simultaneously” Gemini 3.5 Flash · Managed DNS · negative prompt · alternative

“Choose NS1 (Akamai) if you are an enterprise requiring guaranteed latency, advanced real-time analytics, and premium support.” Qwen 3.7 Flash · Managed DNS · comparative prompt · alternative

“If you need highly complex traffic steering and developer-first workflows: NS1 (IBM) or Akamai Edge DNS are powerful options.” Gemini 3.5 Flash · Managed DNS · scale prompt · alternative

“If you need more advanced traffic management or have a multi-cloud setup, NS1 or Akamai may be better fits.” Mistral Small · Managed DNS · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid for mid-sized: ... NS1/Dyn (overkill/expensive for enterprise extras)” Grok 4.1 Fast · Managed DNS · paraphrase prompt · hard negative

Named alongside

The products named in the same answers as NS1, over the 65 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and NS1 was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Cloudflare DNS61 of 6542Not among the top eight

Amazon Route 5353 of 657Not among the top eight

Google Cloud DNS39 of 651Not among the top eight

Akamai Edge DNS31 of 651Not among the top eight

Dyn22 of 650Not among the top eight

Azure DNS19 of 650Not among the top eight

UltraDNS14 of 650Not among the top eight

ClouDNS13 of 650Not among the top eight

DNSimple11 of 651Not among the top eight

GoDaddy DNS10 of 650Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named NS1. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 57 of the 65 answers that named NS1 and are not a share of its labels.

Domains cited

logicmonitor.com28

slashdot.org24

us.fitgap.com24

cloudflare.com21

ioriver.io20

g2.com19

peerspot.com19

wifitalents.com19

worldmetrics.org19

cloudns.net18

211 of the 211 domain citations in answers naming NS1 came from somebody else's page.

Pages cited

logicmonitor.com/deep-dive/dns-monitoring/managed-dns27

us.fitgap.com/search/managed-dns-providers-software/enterprise21

ioriver.io/blog/top-dns-providers19

dnslab.dev/learn/docs/operations/managed-dns17

devopsschool.com/blog/top-10-dns-management-tools-features-pros-cons-comparison13

g2.com/categories/managed-dns-solutions12

noip.com/managed-dns12

peerspot.com/categories/managed-dns12

Pages are listed as the models cited them.

Search and answers

ns1.com is not in Google's top ten for any of the category's searches. In the answers, NS1 takes 0% of first choices and Cloudflare DNS takes 84%.

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In search

Google, US estimates

Position for “managed dns provider”

–

not in the top ten

Position for “managed dns providers”

–

not in the top ten

Searches for its name, Google: 1,000 a month (“ns1”)
AI search demand for its name, est.: 260 a month
Organic visits to its site: about a month
Searches its site ranks for: · in the top three
Sites linking to it: 1,925
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

rank 8 of 78 in Managed DNS

Segment leader

84%

Cloudflare DNS

First choices: 0 across its categories
Named in: 65 answers
Its own site cited: in 57 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on ns1.com

10,000

subdomains included

Content

2,630

counted in the table below

Documentation

Product · Integration

2,156 · 81

Kind	Pages	Last 90 days	Latest	Categories named
Case study	1,343	0	2025-10-29	API management, Process mining
News or press	842	1	2026-10-02	Object storage, GRC
Conference or event	193	3	2026-08-25
Glossary or explainer	97	23	2026-09-08
Blog	50	2	2026-09-10	RPA, Process mining
Report or ebook	35	1	2026-09-02
Podcast or video	33	0	2025-04-18
Webinar or virtual event	14	2	2026-09-11
Template or tool	14	9	2026-09-10
Comparison	9	0	2026-02-19

Most recent

2026-10-02Reactive maintenance costs manufacturers asset management news or press
2026-09-11ON24 Pilot No.1 webinar or virtual event
2026-09-10How to build a chatbot blog
2026-09-10IBM watsonx Orchestrate template or tool
2026-09-10IBM watsonx Orchestrate template or tool
2026-09-10IBM watsonx Orchestrate template or tool

How it is countedHide how it is counted

Every page ns1.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as NS1

What the judge wrote, as written, with how often. The vendor table decides that these count as NS1; a claim can dispute any of them.

NS1 (IBM) 6NS1 (IBM NS1 Connect) 1NS1 (by IBM) 1NS1 (now Akamai OneDNS) 1NS1 (now IBM NS1 Connect) 1NS1 (now StackPath) 1NS1 (now part of IBM) 1NS1/Dyn 1ns1 1

Follow NS1

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

NS1 is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: managed authoritative DNS with anycast routing and automated failover to reduce latency, improve resilience and keep apps available
ns1.com
For: small to mid-size businesses that rely on the internet to thrive; businesses needing scalable authoritative DNS, including primary and secondary DNS support
ns1.com
Price stated: Starting at $99.00 USD; Starting at $349.00 USD ns1.com
Starting price: 99 ns1.com
Free plan or trial: 30 day Free Trial ns1.com
Integrations claimed: 20 ns1.com
Hosting: six continentsmainland China
Customers named: NetlifyDropboxCatchpointGlobalDotsIO River
Not stated on the pages read: Certifications

What NS1's own pages state, read October 5, 2026: ns1.com. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when NS1's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as NS1, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for NS1 by email, built from the raw record of the edition. It shows:

where NS1 is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name NS1, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.