Enterprise AI assistants · October 2026 Edition
Amazon Q vs Microsoft Copilot
Zero of fourteen models named Amazon Q first on the direct prompt; one named Microsoft Copilot. Amazon Q was named by ten of the fourteen models and Microsoft Copilot by eleven and both carry 16 labels, so the shares below are directly comparable.
Named in one category this edition.
Named in five categories this edition.
First-choice share10%6%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate19%6%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#4A position in a field of 7; printed, not drawn.
Labels1616Equal, which is what makes the shares comparable.
The two percentage rows are drawn on one 0 to 100 track, Amazon Q reading right to left. Rank and label count are printed, not drawn.ChatGPT vs Amazon Q · ChatGPT vs Microsoft Copilot · Microsoft 365 Copilot vs Amazon Q
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the Enterprise AI assistants page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Amazon QFirst choices, of fourteen modelsMicrosoft Copilot
Direct01
Paraphrase01
Comparative011 against Amazon Q
Budget-constrained511 against Microsoft Copilot
Scale-constrained00
Negative002 against Amazon Q
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where Amazon Q and Microsoft Copilot stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | ||||
| GPT-5.4 mini | | | | |||
| Gemini 3.5 Flash | | | | |||
| Perplexity Sonar | | |||||
| Grok 4.1 Fast | | | ||||
| Mistral Small | ||||||
| DeepSeek V4 Flash | ||||||
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | |||||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | ||||||
| Muse Glimmer 30B | | |
Amazon Q Microsoft Copilot first choice named as an alternative argued againstblank: not namedEach cell is one answer, Amazon Q on the left and Microsoft Copilot on the right.The direct prompt
The plain question, one answer per model, grouped by where Amazon Q and Microsoft Copilot stood in it.
Microsoft Copilot first, Amazon Q not the choice
1 of 14 modelsAmazon Q was named in the answer but not as the choice, or not at all.Grok 4.1 FastMicrosoft Copilot alternatives: Glean, Gong, Salesforce Einstein
Neither was the first choice, one was named
3 of 14 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.51mind, AI Hive alternatives: Gong, Microsoft Copilot
GPT-5.4 miniChatGPT alternatives: Gemini for Workspace, Google Gemini, Microsoft Copilot
Qwen 3.7 FlashHubSpot Breeze AI alternatives: Apollo, Chorus, Clay, Gong, Microsoft Copilot, Salesforce Einstein, Slack AI
Neither was named
10 of 14 modelsThe answer made no first choice from these two in this category.Gemini 3.5 FlashGlean, Microsoft 365 Copilot alternatives: 1mind, ChatGPT Team or Enterprise, Moveworks
Perplexity SonarHubSpot with Breeze AI alternatives: Artisan, Glean, Microsoft 365 Copilot, Regie.ai, Writer, ZoomInfo
Mistral SmallGong alternatives: ChatGPT, HubSpot AI, Monday.com Revenue AI OS
DeepSeek V4 FlashMicrosoft 365 Copilot alternatives: ChatGPT, Claude, Glean Assistant, Google Gemini
Llama 4 Maverickno first choice
Kimi K2Microsoft 365 Copilot alternatives: Gong
GLM 4.7 FlashXMicrosoft 365 Copilot alternatives: Gong, HubSpot Breeze AI, Monday CRM with AI
MiniMax M2.5no first choice
GPT-6 LunaChatGPT alternatives: Google Workspace with Gemini, Microsoft 365 Copilot
Muse Glimmer 30BHubSpot Breeze AI alternatives: Gong Revenue AI OS, Intercom, Respond.io
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Microsoft Copilot leads by five points.
Microsoft Copilot11%#3 of 6Amazon Q5%#– of 6Mid-marketThe figures above
The order flips: Amazon Q leads at mid-market.
Amazon Q10%#3 of 7Microsoft Copilot6%#4 of 7Enterprise
Amazon Q leads by six points.
Amazon Q8%#4 of 7Microsoft Copilot2%#– of 7What the models said about Amazon Q
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“While GitHub Copilot, Amazon Q, and similar developer tools greatly speed up boilerplate coding, they come with a major catch.” Gemini 3.5 Flash · negative prompt · soft negative
“Amazon Q Business (AWS-Dependent Organizations) Concerns include: Vendor Lock-in” Kimi K2 · negative prompt · soft negative
“Noted as closed to new customers as of July 31, 2026 in one vendor comparison.” Muse Glimmer 30B · comparative prompt · soft negative
“For the absolute lowest cost with solid enterprise features, Amazon Q Business at $20/user/month is your best bet.” Claude Haiku 4.5 · budget prompt · first choice
“The best enterprise AI assistant for a company with a limited budget is Amazon Q Business, which costs $20/user/month” Llama 4 Maverick · budget prompt · first choice
“Amazon Q Business Lite at $3/user/month is the most budget‑friendly enterprise AI assistant available today” GLM 4.7 FlashX · budget prompt · first choice
What the models said about Microsoft Copilot
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.
“Avoid Microsoft Copilot unless you're already heavily invested in Microsoft 365” Kimi K2 · budget prompt · hard negative
“If you're already in the Microsoft ecosystem and want the fastest rollout with minimal extra cost, Microsoft Copilot (Power Virtual Agents) is a solid default.” MiniMax M2.5 · paraphrase prompt · first choice
“If 90% of your company's work happens in Microsoft Teams and Outlook, Microsoft Copilot is the default choice.” Gemini 3.5 Flash · comparative prompt · first choice
“If general productivity, go Microsoft Copilot (versatile, high adoption).” Grok 4.1 Fast · direct prompt · first choice
Also compared
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.