Every category where a model named XM Cyber for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Breach and attack simulation	Security operations	0%	19 of 74	7%	15	accepted challenger
Cyber risk quantification	Security operations	0%	104 of 116	0%	1	under 10 labels · led by CyberSaint CyberStrong at 25%

Movement

This is the first edition on this tier, so no move can be computed for XM Cyber yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated XM Cyber across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	1	0	1	2
Perplexity Sonar	1	1	0	2
Grok 4.1 Fast	1	0	0	1
Mistral Small	1	1	0	2
DeepSeek V4 Flash	1	1	0	2
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	1	0	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	1	1	0	2
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	2	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct4 labels1

Paraphrase0 labelsNone

Comparative24 labelsNone

Budget-constrained6 labelsNone

Scale-constrained2 labelsNone

Negative7 labelsNone

First choiceAlternativeMentionNegative43 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best for: Organizations needing to understand and mitigate attack paths in complex, hybrid environments.” Mistral Small · BAS · comparative prompt · alternative

“Choose XM Cyber if your primary headache is managing cloud/on-prem hybrid identity permissions” Gemini 3.5 Flash · BAS · comparative prompt · alternative

“Choose XM Cyber if your priority is attack-path analysis and external exposure mapping” Perplexity Sonar · BAS · comparative prompt · alternative

“XM Cyber positions itself as the "next generation" of BAS” DeepSeek V4 Flash · BAS · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Enterprise-grade, fully managed BAS platforms (such as XM Cyber, SafeBreach, or Pentera) are incredibly powerful, but their annual licensing fees are often prohibitively expensive” Gemini 3.5 Flash · BAS · budget prompt · soft negative

Named alongside

The products named in the same answers as XM Cyber, over the 43 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and XM Cyber was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Cymulate41 of 4315Not among the top eight

SafeBreach40 of 436Not among the top eight

AttackIQ35 of 436Not among the top eight

Picus Security Validation Platform34 of 434Not among the top eight

Pentera31 of 433Not among the top eight

Horizon3.ai NodeZero9 of 430Not among the top eight

Adaptive Security6 of 430Not among the top eight

Mandiant Security Validation6 of 430Not among the top eight

NodeZero5 of 431Not among the top eight

Akamai Guardicore Segmentation4 of 430Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named XM Cyber. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 41 of the 43 answers that named XM Cyber and are not a share of its labels.

Domains cited

picussecurity.com27

startupstash.com27

guideflow.com26

adaptivesecurity.com22

gbhackers.com21

csoonline.com18

peerspot.com18

g2.com16

guptadeepak.com15

techtarget.com15

205 of the 205 domain citations in answers naming XM Cyber came from somebody else's page.

Pages cited

startupstash.com/best-breach-and-attack-simulation-tools27

guideflow.com/blog/breach-and-attack-simulation-software25

adaptivesecurity.com/blog/top-bas-platforms-to-strengthen-security-in-202522

csoonline.com/article/2132289/breach-and-attack-simulation-tools.html18

picussecurity.com/resource/blog/the-6-best-alternatives-to-cymulate-in-202617

gbhackers.com/best-breach-and-attack-simulation-bas-vendors14

picussecurity.com/resource/glossary/what-are-bas-tools14

scythe.io/library/best-breach-and-attack-simulation-bas-aev-tools-202614

Pages are listed as the models cited them.

Search and answers

xmcyber.com is not in Google's top ten for any of the category's searches. In the answers, XM Cyber takes 0% of first choices and Cymulate takes 24%.

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In search

Google, US estimates

Position for “breach and attack simulation platform”

–

not in the top ten

Position for “breach and attack simulation platforms”

–

not in the top ten

Searches for its name, Google: 590 a month (“xm cyber”)
AI search demand for its name, est.: 12 a month
Organic visits to its site: about 2,524 a month
Searches its site ranks for: 1,465 · 54 in the top three
Sites linking to it: 2,023
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

72 ads · 37 text, 20 image, 15 video · 0 shown in the last 30 days

First shown August 2022, as xm cyber, verified. Ads started 2025-11 to 2026-10: 25 in the year, 47 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 19 of 74 in BAS

Segment leader

24%

Cymulate

First choices: 1 across its categories
Named in: 43 answers
Its own site cited: in 41 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on xmcyber.com

1,188

subdomains included

Content

957

counted in the table below

Documentation

Product · Integration

43 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Blog	367	7	2026-09-26	BAS, ASM
News or press	341	1	2026-08-18	BAS, CNAPP
Case study	69	19	2026-08-18
Webinar or virtual event	40	2	2026-09-01	BAS
Glossary or explainer	38	0	2025-10-27	CSPM, Cyber risk quant
Report or ebook	31	3	2026-09-01
Conference or event	24	0	2026-06-08
Podcast or video	19	1	2026-08-16	ASM
Template or tool	18	1	2026-09-01
Comparison	10	0	2026-06-01	BAS

Most recent

2026-09-26Closing the ai exposure gap course blog
2026-09-15Risk reporting to the board course blog
2026-09-01Zur Webinar SUBS fixed 1 1.mp4 webinar or virtual event
2026-09-01How Identity Becomes the Attack Path Ebook.pdf report or ebook
2026-09-01Final marketing webinar v3 sub compressed 1.mp4 webinar or virtual event
2026-09-01Identity and Access Security Checklist.pdf template or tool

Events in person

Last twelve months

reported June 20262026 Gartner Security and Risk SummitGaylord Resort, National Harbor, United States · attended

As the event pages on xmcyber.com state them, read October 5, 2026.

How it is countedHide how it is counted

Every page xmcyber.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as XM Cyber

What the judge wrote, as written, with how often. The vendor table decides that these count as XM Cyber; a claim can dispute any of them.

XM Cyber / Horizon3.ai NodeZero 1

Follow XM Cyber

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

XM Cyber is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: XM Cyber is a leader in Continuous Exposure Management, helping organizations continuously reduce cyber risk by prioritizing remediation based on real attack paths across hybrid environments.
xmcyber.com
For: organizations
xmcyber.com
Price stated: Pricing varies based on customer needs. Contact for a custom quote. xmcyber.com/platform
Starting price: 0.00 xmcyber.com/platform
Customers named: Hamburg Port AuthorityBizerbaSana KlinikenJeremiasThaliaSave the ChildrenVinci ConstructionKärcher
Not stated on the pages read: Free plan or trial, integrations, certifications, hosting

What XM Cyber's own pages state, read October 5, 2026: xmcyber.com, xmcyber.com/platform, xmcyber.com/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when XM Cyber's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as XM Cyber, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for XM Cyber by email, built from the raw record of the edition. It shows:

where XM Cyber is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name XM Cyber, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.