Small business=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 2% in September 2026
Inside the floor by 11 pointsRank 4 of 87, unchanged
1 category · RankedSonicWall TZ Series
22Judge labels
1First choices
2Negative labels
9 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
2% in Firewalls for small business buyers
Rank 19 of 83 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 0% of its 5 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business4 of 99
2%17 labels
accepted challenger
Mid-market19 of 83
0%5 labels
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In firewalls · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named SonicWall TZ Series for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Next-generation firewalls | Network and edge | 0% | 19 of 83 | 0% | 5 | under 10 labels · led by Fortinet FortiGate at 73% | ▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, SonicWall TZ Series held within the floor in its one category: no change cleared 11 points.
Best category · Firewalls · by segment
Mid-market▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 4% in September 2026
Inside the floor by 7 pointsRank 3 → 16 of 73
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Firewalls | 4% | 0% | ▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 → 19 of 83 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated SonicWall TZ Series across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated SonicWall TZ Series across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 1 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase4 labelsNone
Comparative5 labelsNone
Budget-constrained8 labelsNone
Scale-constrained1 label1
Negative1 labelNone
First choiceAlternativeMentionNegative22 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“SonicWall TZ series is a strong contender, with reported street pricing starting around $1,015” Perplexity Sonar · Firewalls · budget prompt · alternative
“called "best budget NGFW for SMB" by Cybersecurity News. Stable, good value.” Grok 4.20 · Firewalls · budget prompt · alternative
“Most Budget-Conscious ... Lowest-priced credible NGFW option” GLM 4.7 FlashX · Firewalls · budget prompt · alternative
“SonicWall TZ Series (Best for SMBs)” Kimi K2 · Firewalls · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as SonicWall TZ Series, over the 22 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and SonicWall TZ Series was named but was not.ShowHide
Named alongside
The products named in the same answers as SonicWall TZ Series, over the 22 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and SonicWall TZ Series was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named SonicWall TZ Series. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 21 of the 22 answers that named SonicWall TZ Series and are not a share of its labels.
Domains cited
comparitech.com17
fortinet.com15
cyberpress.org11
it-ai-index.com10
sangfor.com10
cybersecuritynews.com9
enterprisenetworkingplanet.com9
gbhackers.com9
learn.g2.com9
perkinssecurity.com8
107 of the 107 domain citations in answers naming SonicWall TZ Series came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
sonicwall.com is not in Google's top ten for any of the category's searches. In the answers, SonicWall TZ Series takes 0% of first choices and Fortinet FortiGate takes 73%.ShowHide
Search and answers
sonicwall.com is not in Google's top ten for any of the category's searches. In the answers, SonicWall TZ Series takes 0% of first choices and Fortinet FortiGate takes 73%.
ShowHideIn search
Google, US estimatesPosition for “next-generation firewall”
–
not in the top ten
Position for “next-generation firewalls”
–
not in the top ten
- Searches for its name, Google
- 110 a month (“sonicwall tz series”)
- AI search demand for its name, est.
- 3 a month
- Organic visits to its site
- about 60,229 a month
- Searches its site ranks for
- 7,590 · 1,023 in the top three
- Sites linking to it
- 13,868
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 19 of 83 in firewalls
Segment leader
73%
Fortinet FortiGate
- First choices
- 1 across its categories
- Named in
- 22 answers
- Its own site cited
- in 21 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on sonicwall.com
9,999
subdomains included
Content
6,134
counted in the table below
Documentation
3,616
Product · Integration
107 · 83
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 3,416 | undated | Email security, MDR | ||
| Conference or event | 1,540 | undated | MDR, ZTNA | ||
| Case study | 380 | undated | Firewalls, SD-WAN | ||
| Glossary or explainer | 300 | undated | SD-WAN, PAM | ||
| Report or ebook | 231 | undated | Email security, MDR | ||
| Webinar or virtual event | 138 | undated | Email security, EDR | ||
| Podcast or video | 107 | undated | Email security, SD-WAN | ||
| Comparison | 16 | undated | |||
| Template or tool | 5 | undated | |||
| News or press | 1 | undated |
Events in person
Last twelve months
- October 22, 2026SonicWall Elevate On the Road 2026 - NOAMClearwater, United States · hosted
- October 15, 2026SonicWall Elevate On the Road 2026 - EMEAJohannesburg, South Africa · hosted
- October 9, 2026Elevate: On the RoadNew Delhi, India · hosted
- October 8, 2026SonicWall Elevate On the Road 2026 - EMEARome, Italy · hosted
- October 8, 2026SonicWall Elevate On the Road 2026 - EMEAUlm, Germany · hosted
- October 8, 2026Elevate: On the RoadSydney, Australia · hosted
- October 7, 2026SonicWall Elevate On the Road 2026 - NOAMGrand Prairie, United States · hosted
- October 7, 2026SonicWall Elevate On the Road 2026 - EMEADubai, United Arab Emirates · hosted
- October 1, 2026SonicWall Elevate On the Road 2026 - EMEAMadrid, Spain · hosted
- September 24, 2026SonicWall Elevate On the Road 2026 - EMEAParis, France · hosted
As the event pages on sonicwall.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page sonicwall.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name MDR (44); 23 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as SonicWall TZ Series
What the judge wrote, as written, with how often. The vendor table decides that these count as SonicWall TZ Series; a claim can dispute any of them.
SonicWall TZ Series (Gen 7) 1SonicWall TZ series 1
Follow SonicWall TZ Series
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
SonicWall TZ Series is its own company.ShowHide
The company
SonicWall TZ Series is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The new SonicOS 7 architecture is SonicWall’s most advanced security operating system and is at the core of our latest physical and virtual firewalls, including models from the TZ, NSv and NSsp Series.
- For
- large-scale enterprises and government agencies
- Certifications
- Common CriteriaFIPS 140-2FIPS 140-3SOC 2 Type 2
- Customers named
- Apex Managed SecurityXimpleITValiant TechnologyLeaf
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, hosting
What SonicWall TZ Series's own pages state, read September 28, 2026: sonicwall.com, trust.sonicwall.com, sonicwall.com/products/sonicos, sonicwall.com/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when SonicWall TZ Series's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as SonicWall TZ Series, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for SonicWall TZ Series by email, built from the raw record of the edition. It shows:
- where SonicWall TZ Series is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name SonicWall TZ Series, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.