Index › Products › Pi-hole · October 2026 Edition

1 category · Named, not ranked

Pi-hole

6Judge labels

0First choices

3Negative labels

5 / 14Models named it

1Category

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.

Standing

3 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Pi-hole was named 3 times in DNS filtering, where DNSFilter led with 59%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business26 of 54

under the label threshold

Mid-market62 of 94

under the label threshold

Enterprise71 of 73

under the label threshold

In dns filtering · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Pi-hole for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
DNS filtering	Network and edge	0%	62 of 94	33%	3	under 10 labels · led by DNSFilter at 59%

Movement

This is the first edition on this tier, so no move can be computed for Pi-hole yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Pi-hole across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	1	0	0	1
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	1	0	1
Mistral Small	0	0	1	1
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative1 labelNone

Budget-constrained1 labelNone

Scale-constrained0 labelsNone

Negative4 labelsNone

First choiceAlternativeMentionNegative6 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best For: Network-wide ad-blocking for local home labs.” Gemini 3.5 Flash · DNS filtering · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Browser Secure DNS Can Bypass NextDNS and Pi-hole: How to Check and Fix It” Mistral Small · DNS filtering · negative prompt · soft negative

Named alongside

The products named in the same answers as Pi-hole, over the 6 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Pi-hole was named but was not.

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ProductSame answerTook the first choice insteadHead to head

NextDNS5 of 60Not among the top eight

Quad95 of 60Not among the top eight

Cisco Umbrella3 of 60Not among the top eight

Cloudflare2 of 61Not among the top eight

DNSFilter2 of 61Not among the top eight

AdGuard DNS2 of 60Not among the top eight

Cloudflare Gateway2 of 60Not among the top eight

Control D2 of 60Not among the top eight

Cloudflare's free DNS service1 of 61Not among the top eight

AdGuard1 of 60Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Pi-hole. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 5 of the 6 answers that named Pi-hole and are not a share of its labels.

Domains cited

controld.com4

reddit.com3

windowsforum.com3

av-comparatives.org2

avoidthehack.com2

bitlaunch.io2

cleanbrowsing.org2

cyberpress.org2

cybersecuritynews.com2

devopsschool.com2

No domain is on file for Pi-hole, so its own site is not marked.

Pages cited

windowsforum.com/news/cloudflare-and-adguard-lead-phishing-dns-blocks-in-100-host-test.4453

av-comparatives.org/wp-content/uploads/2025/09/avc_dns_eval_2025.pdf2

avoidthehack.com/best-dns-privacy2

bitlaunch.io/blog/the-best-dns-servers-for-privacy2

controld.com/blog/dns-filtering-services2

cyberpress.org/best-dns-filtering-solutions2

devopsschool.com/blog/top-10-dns-filtering-platforms-features-pros-cons-comparison2

expertinsights.com/web-security/the-top-dns-web-filtering-platforms-for-businesses2

Pages are listed as the models cited them.

Names read as Pi-hole

What the judge wrote, as written, with how often. The vendor table decides that these count as Pi-hole; a claim can dispute any of them.

Pi-hole / AdGuard Home 1

Follow Pi-hole

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Pi-hole's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Pi-hole, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Pi-hole by email, built from the raw record of the edition. It shows:

where Pi-hole is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Pi-hole, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.