1 category · Named, not rankedNetApp ONTAP
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Enterprise storage systems | Cloud and infrastructure | 2% | 31 of 167 | 0% | 1 | under 10 labels · led by Dell PowerStore at 16% |
Movement
By model
How each model treated NetApp ONTAP across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“For most mid-sized B2B companies, I'd suggest NetApp ONTAP as it offers the best balance of on-premises performance, hybrid cloud integration, and total cost of ownership.” Claude Haiku 4.5 · Enterprise storage · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
Named alongside
The products named in the same answers as NetApp ONTAP, over the 12 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and NetApp ONTAP was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 10 of the 12 answers that named NetApp ONTAP and are not a share of its labels.
Domains cited
Thirty of the thirty-seven domain citations in answers naming NetApp ONTAP came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
netapp.com is not in Google's top ten for any of the category's searches. In the answers, NetApp ONTAP takes 2% of first choices and Dell PowerStore takes 16%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 590 a month (“netapp ontap”)
- AI search demand for its name, est.
- 60 a month
- Organic visits to its site
- about 137,356 a month
- Searches its site ranks for
- 16,087 · 1,601 in the top three
- Sites linking to it
- 19,628
- Paid Google search
- 2 searches its ads show for, about 24 clicks and $1 a month (estimate)
In answers
This edition- First choices
- 7 across its categories
- Named in
- 12 answers
- Its own site cited
- in 10 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 556 | undated | Object storage, Infra monitoring | ||
| Glossary or explainer | 43 | undated | |||
| Case study | 17 | undated | |||
| Comparison | 11 | 0 | 2022-03-01 | ||
| Template or tool | 6 | undated | |||
| Podcast or video | 3 | undated | |||
| News or press | 1 | 0 | 2023-03-28 |
Most recent
- 2023-03-28Pressing Resume button returns to upgrade initial screen without error news or press
- 2022-03-01No subject alternative names matching IP address when adding authentication server to AIQUM comparison
- 2020-06-22How to create an alternative user for na root sp login comparison
How it is countedHide how it is counted
Every page netapp.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Read September 29, 2026.
Follow NetApp ONTAP
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
NetApp ONTAP is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- The data storage OS that natively spans hybrid cloud.
- Certifications
- CCPACommon CriteriaCyber EssentialsDORAEcoVadis 2025 - GoldEU CRAEU Data ActFIPS 140-3
- Not stated on the pages read
- Who it is for, price, starting price, free plan or trial, integrations, hosting, customers
What NetApp ONTAP's own pages state, read October 5, 2026: netapp.com, trust.netapp.com. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when NetApp ONTAP's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as NetApp ONTAP, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for NetApp ONTAP by email, built from the raw record of the edition. It shows:
- where NetApp ONTAP is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name NetApp ONTAP, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.