Small businessnewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 45 of 58, unchanged
5 categories · RankedMiddleware.io
44Judge labels
2First choices
0Negative labels
10 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
0% in APM for mid-market buyers
Rank 21 of 66 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 0% of its 6 labels there were negative.
By buyer segmentRead the same way at every buyer size.
Small business21 of 60
0%4 labels
under the label threshold
Mid-market21 of 66
0%6 labels
under the label threshold
Enterprise6 of 59
2%9 labels
under the label threshold
In apm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Middleware.io for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Application performance monitoring | IT operations and endpoint | 0% | 21 of 66 | 0% | 6 | under 10 labels · led by New Relic at 46% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Infrastructure monitoring | IT operations and endpoint | 0% | 20 of 79 | 0% | 3 | under 10 labels · led by Datadog at 28% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Observability platforms | IT operations and endpoint | 0% | 22 of 80 | 0% | 3 | under 10 labels · led by Grafana at 27% | ▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Telemetry pipelines | IT operations and endpoint | 0% | 37 of 124 | 0% | 2 | under 10 labels · led by OpenTelemetry Collector at 37% | |
| Log management | IT operations and endpoint | 0% | 54 of 73 | 0% | 1 | under 10 labels · led by Datadog Log Management at 28% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Middleware.io held within the floor in all five categories: no change cleared 11 points.
Best category · APM · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 46 → 21 of 60
Enterprise▲+3Since September 2026: 0% → 3%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
3%from 0% in September 2026
Inside the floor by 8 pointsRank 20 → 6 of 57
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Observability | 4% | 0% | ▼−4Since September 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 6 → 22 of 80 |
| Logs | 2% | 0% | ▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 14 → 54 of 73 |
| APM | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 46 → 21 of 66 |
| Infra monitoring | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 15 → 20 of 79 |
| Telemetry pipelines | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 37 of 124, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Middleware.io across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Middleware.io across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 2 | 0 | 3 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 4 | 0 | 4 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 2 | 1 | 0 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct10 labelsNone
Paraphrase3 labelsNone
Comparative9 labels1not counted in share
Budget-constrained8 labels2
Scale-constrained8 labelsNone
Negative6 labelsNone
First choiceAlternativeMentionNegative44 labels in all, every segment counted; 2 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Middleware offers unified infrastructure monitoring at a fraction of competitor costs” Claude Haiku 4.5 · Infra monitoring · comparative prompt · alternative
“For most mid-sized B2B companies, Middleware or OpenObserve would be the sweet spot” Muse Glimmer 30B · Observability · direct prompt · alternative
“Best if you want a strong all-in-one but lower-cost platform: Middleware” Perplexity Sonar · Observability · direct prompt · alternative
“Middleware or OpenObserve are excellent alternatives” Mistral Small · Observability · direct prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Middleware.io, over the 44 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Middleware.io was named but was not.ShowHide
Named alongside
The products named in the same answers as Middleware.io, over the 44 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Middleware.io was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Middleware.io. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 44 of the 44 answers that named Middleware.io and are not a share of its labels.
Domains cited
middleware.ioYour site44
uptrace.dev21
motadata.com20
newrelic.com14
coralogix.com13
manageengine.com13
atatus.com10
cio.economictimes.indiatimes.com10
cubeapm.com10
dash0.com10
121 of the 165 domain citations in answers naming Middleware.io came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
middleware.io is not in Google's top ten for any of the category's searches. In the answers, Middleware.io takes 0% of first choices and New Relic takes 46%.ShowHide
Search and answers
middleware.io is not in Google's top ten for any of the category's searches. In the answers, Middleware.io takes 0% of first choices and New Relic takes 46%.
ShowHideIn search
Google, US estimatesPosition for “apm tool”
–
not in the top ten
Position for “apm tools”
–
not in the top ten
- Searches for its name, Google
- 30 a month (“middleware.io”)
- AI search demand for its name, est.
- 0 a month
- Organic visits to its site
- about 7,321 a month
- Searches its site ranks for
- 4,130 · 51 in the top three
- Sites linking to it
- 2,312
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
Ads on Google
None found in Google's ad transparency records for the US
In answers
This editionShare of first choices
0%
rank 21 of 66 in APM
Segment leader
46%
New Relic
- First choices
- 2 across its categories
- Named in
- 44 answers
- Its own site cited
- in 44 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on middleware.io
714
subdomains included
Content
485
counted in the table below
Documentation
74
Product · Integration
39 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 263 | undated | Infra monitoring, Logs | ||
| News or press | 80 | 9 | 2026-09-23 | APM | |
| Comparison | 48 | undated | Observability | ||
| Glossary or explainer | 33 | 0 | 2024-08-29 | APM, Infra monitoring | |
| Conference or event | 32 | undated | |||
| Report or ebook | 10 | 0 | 2026-02-03 | APM | |
| Podcast or video | 8 | 0 | 2025-04-02 | ||
| Case study | 6 | undated | |||
| Webinar or virtual event | 5 | 0 | 2026-04-30 |
Most recent
- 2026-09-23Archive news or press
- 2026-09-23Fix production issues directly from news or press
- 2026-09-09Rum session explorer news or press
- 2026-09-02Debug apm traces faster with the news or press
- 2026-08-26Reduce alert noise with middleware news or press
- 2026-08-05Latest product updates from middleware e38 news or press
Events in person
Last twelve months
- June 18, 2026 to June 19, 2026Meet Middleware at KubeCon + CloudNativeCon India 2026Jio World Convention Centre, Mumbai, India · exhibited
- May 15, 2026Dine With DevOps VI Bengaluru 2026The Ritz-Carlton, Bangalore, Bangalore · sponsored
- February 27, 2026Observability Workshop in Bengaluru 2026!Royal Orchid Central, Bengaluru, Bengaluru · hosted
- November 28, 2025Join Middleware at Sundown With DevOps 2025!Razzberry Rhinos, Juhu Hotel, Mumbai, Mumbai · exhibited
As the event pages on middleware.io state them, read September 28, 2026.
How it is countedHide how it is counted
Every page middleware.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Middleware.io
What the judge wrote, as written, with how often. The vendor table decides that these count as Middleware.io; a claim can dispute any of them.
Middleware 15
Follow Middleware.io
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Middleware.io is its own company.ShowHide
The company
Middleware.io is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- A full-stack observability platform with AI SRE Agent that detects issues from infra, APM, RUM and resolves them.
- For
- teams
- Price stated
- Completely free, no strings attached. middleware.io
- Starting price
- 0 middleware.io/pricing
- Free plan or trial
- Get Started Free middleware.io
- Integrations claimed
- 450 middleware.io · 200 middleware.io/platform pages disagree
- Certifications
- SOC 2GDPRISO 27001HIPAA readySOC2 Trust Service Principles
- Hosting
- global availability zones
- Customers named
- CorgiAce TurtleMindOriginGeneration EsportsTrademarkiaReveniumHotplate
What Middleware.io's own pages state, read September 28, 2026: middleware.io, middleware.io/pricing, middleware.io/security, middleware.io/platform, middleware.io/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Middleware.io's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Middleware.io, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Middleware.io by email, built from the raw record of the edition. It shows:
- where Middleware.io is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Middleware.io, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.