Microsoft Purview Unified Catalog
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Data catalogs and governance | Data platform | 0% | 51 of 83 | 0% | 1 | under 10 labels · led by Atlan at 44% |
Movement
By model
How each model treated Microsoft Purview Unified Catalog across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.1 Fast | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
Named alongside
The products named in the same answers as Microsoft Purview Unified Catalog, over the 2 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Microsoft Purview Unified Catalog was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 2 of the 2 answers that named Microsoft Purview Unified Catalog and are not a share of its labels.
Domains cited
Nine of the eleven domain citations in answers naming Microsoft Purview Unified Catalog came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Follow Microsoft Purview Unified Catalog
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Microsoft is the company behind Microsoft Purview Unified Catalog.ShowHide
The company
On record
Company records- Also from Microsoft
- Microsoft 365, Microsoft 365 Admin Center, Microsoft 365 Administration, Microsoft 365 Backup, Microsoft 365 Compliance Center, Microsoft 365 Copilot, Microsoft 365 Copilot Chat, Microsoft 365 DSC and 164 more
In its own words
Stated by the vendor, not checked- Positioning
- a unified data governance service
- For
- data producers and consumers, such as data engineers, business analysts, and tech analysts, in addition to the data officers who are responsible for risk and compliance
- Customers named
- GrundfosMidcontinent Independent System Operator
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting
What Microsoft Purview Unified Catalog's own pages state, read October 6, 2026: microsoft.com/en/customers/story/856266-grundfos-manufacturing-azure-purview, microsoft.com/en/customers/story/18851-midcontinent-independent-system-operator-microsoft-purview, microsoft.com/en/customers/story/1511233412897677008-food-standards-agency-government-microsoft-purview, microsoft.com/en/customers/story/1495468047554203229-city-of-marion-government-microsoft-purview-records-management, microsoft.com/en/customers/story/1617478813276767106-ntt-communications-corporation-telecommunications-microsoft-purview. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Microsoft Purview Unified Catalog's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Microsoft Purview Unified Catalog, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Microsoft Purview Unified Catalog by email, built from the raw record of the edition. It shows:
- where Microsoft Purview Unified Catalog is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Microsoft Purview Unified Catalog, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.