Every category where a model named Immuta for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Data masking and test data management	Data platform	0%	21 of 140	0%	5	under 10 labels · led by DATPROF at 17%

Movement

This is the first edition on this tier, so no move can be computed for Immuta yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Immuta across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	2	2
Perplexity Sonar	0	0
Grok 4.1 Fast	1	1
Mistral Small	0	0
DeepSeek V4 Flash	0	0
Llama 4 Maverick	0	0
Qwen 3.7 Flash	1	1
Kimi K2	0	0
GLM 4.7 FlashX	1	1
MiniMax M2.5	0	0
GPT-6 Luna	0	0
Muse Glimmer 30B	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct4 labelsNone

Paraphrase0 labelsNone

Comparative9 labelsNone

Budget-constrained2 labels1

Scale-constrained3 labelsNone

Negative3 labelsNone

First choiceAlternativeMentionNegative21 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If your focus is dynamic data masking for analytics and data warehouses: Look at governance-focused platforms like Immuta, SecuPi, or OvalEdge.” Gemini 3.5 Flash · Data masking · scale prompt · alternative

“For data-science teams, Immuta and Privacera provide runtime masking with minimal code changes.” GLM 4.7 FlashX · Data masking · comparative prompt · alternative

“Best For: Unified data access control and policy-driven masking in cloud data warehouses.” Qwen 3.7 Flash · Data masking · comparative prompt · alternative

“Immuta is highly regarded for its "policy-as-code" approach to dynamic masking” Gemini 3.5 Flash · Data masking · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Immuta, over the 21 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Immuta was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Delphix14 of 214Not among the top eight

K2View Test Data Management10 of 212Not among the top eight

Oracle Data Masking and Subsetting10 of 210Not among the top eight

Informatica Intelligent Data Management Cloud9 of 211Not among the top eight

Tonic.ai7 of 213Not among the top eight

IRI FieldShield6 of 211Not among the top eight

IBM InfoSphere Optim6 of 210Not among the top eight

OpenText Voltage SecureData4 of 210Not among the top eight

DataMasque3 of 212Not among the top eight

Informatica Persistent Data Masking3 of 211Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Immuta. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 19 of the 21 answers that named Immuta and are not a share of its labels.

Domains cited

ovaledge.com16

iri.com15

k2view.com13

atlan.com11

getautonoma.com11

hevodata.com10

securityboulevard.com10

kanerika.com9

outsourceaccelerator.com9

airbyte.com8

No domain is on file for Immuta, so its own site is not marked.

Pages cited

ovaledge.com/blog/data-masking-tools15

iri.com/support/data-education-center/the-top-15-data-masking-tools-in-202614

getautonoma.com/blog/data-masking-tools11

atlan.com/data-masking-tools10

hevodata.com/learn/data-masking-tools10

outsourceaccelerator.com/articles/data-masking-tools9

airbyte.com/top-etl-tools-for-sources/data-masking-tools-to-protect-pii-stay-compliant8

kanerika.com/blogs/data-masking-tools8

Pages are listed as the models cited them.

Search and answers

Where Immuta stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 1,600 a month (“immuta”)
AI search demand for its name, est.: 42 a month
Its own site: No site of its own on file, so no site figures

In answers

This edition

Share of first choices

rank 21 of 140 in data masking

Segment leader

17%

DATPROF

First choices: 1 across its categories
Named in: 21 answers
Its own site cited: No site on file to match

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Follow Immuta

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Immuta's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Immuta, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Immuta by email, built from the raw record of the edition. It shows:

where Immuta is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Immuta, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.