Every category where a model named Fastly Bot Management for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Bot management	Network and edge	4%	3 of 83	0%	12	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Fastly Bot Management yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Fastly Bot Management across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	1	1
GPT-5.4 mini	0	1	0	1
Gemini 3.5 Flash	0	0	2	2
Perplexity Sonar	0	0	1	1
Grok 4.1 Fast	0	0	0	0
Mistral Small	1	0	1	2
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	0	0	0	0
Kimi K2	0	1	0	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	1	0	0	1
GPT-6 Luna	0	1	0	1
Muse Glimmer 30B	0	1	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct7 labels2

Paraphrase1 labelNone

Comparative5 labelsNone

Budget-constrained1 labelNone

Scale-constrained7 labelsNone

Negative1 labelNone

First choiceAlternativeMentionNegative22 labels in all, every segment counted; 2 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“DataDome and Fastly are highlighted as the top choices for mid-market companies.” Mistral Small · Bot management · direct prompt · first choice

“DataDome or Fastly would be the best starting points” MiniMax M2.5 · Bot management · direct prompt · first choice

“Fastly Bot Management and Akamai Bot Manager offer features like transparent insights and straightforward configuration.” Llama 4 Maverick · Bot management · scale prompt · alternative

“good if you already use it for edge delivery and need advanced edge logic” GPT-5.4 mini · Bot management · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Fastly Bot Management, over the 22 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Fastly Bot Management was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Cloudflare Bot Management19 of 226Compare →

DataDome17 of 223Compare →

Akamai Bot Manager14 of 222Compare →

HUMAN Security8 of 220Compare →

Imperva Advanced Bot Protection6 of 220Not among the top eight

F5 Distributed Cloud Bot Defense3 of 220Not among the top eight

Kasada3 of 220Not among the top eight

Botpress2 of 221Not among the top eight

Barracuda Bot Protection2 of 220Not among the top eight

Cequence Bot Management2 of 220Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Fastly Bot Management. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 21 of the 22 answers that named Fastly Bot Management and are not a share of its labels.

Domains cited

cequence.ai13

fastly.comYour site11

indusface.com11

akamai.com10

g2.com10

radware.com9

securityboulevard.com8

humansecurity.com7

datadome.co6

forrester.com5

Seventy-nine of the ninety domain citations in answers naming Fastly Bot Management came from somebody else's page.

Pages cited

indusface.com/blog/top-bot-management-software11

akamai.com/products/bot-manager9

securityboulevard.com/2024/02/13-top-bot-management-software-in-the-market-for-20248

fastly.com/blog/best-bot-management-solutions-2025-20267

cequence.ai/learn/bot-management/choosing-bot-management-vendors-top-8-compared6

fastly.com/products/bot-management6

g2.com/categories/bot-detection-and-mitigation/enterprise6

g2.com/categories/bot-platforms6

Pages are listed as the models cited them.

Search and answers

fastly.com ranks 2 on Google for the category's searches. In the answers, Fastly Bot Management takes 4% of first choices and Cloudflare Bot Management takes 56%.

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In search

Google, US estimates

Position for “bot management solution”

–

not in the top ten

Position for “bot management solutions”

–

not in the top ten

Searches for its name, Google: 70 a month (“fastly bot management”)
AI search demand for its name, est.: 0 a month
Its company's site: fastly.com shared with Fastly's other products; the figures are the site's
Organic visits to its site: about 107,961 a month
Searches its site ranks for: 21,224 · 548 in the top three
Sites linking to it: 15,362
Paid Google search: 5 searches its ads show for, about 95 clicks and $2,460 a month (estimate)

Ads on GoogleDetailLess

120+ ads · 120 text · 120 shown in the last 30 days

First shown January 2025, as Fastly, Inc., verified. Ads started 2025-10 to 2026-09: 36 in the year, 84 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 3 of 83 in bot management

Segment leader

56%

Cloudflare Bot Management

First choices: 2 across its categories
Named in: 22 answers
Its own site cited: in 21 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Fastly Bot Management

What the judge wrote, as written, with how often. The vendor table decides that these count as Fastly Bot Management; a claim can dispute any of them.

Fastly 8

Follow Fastly Bot Management

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Fastly is the company behind Fastly Bot Management.

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On record

Company records

Also from Fastly: Fastly Client-Side Protection

In its own words

Stated by the vendor, not checked

Positioning: provides you with visibility into bot traffic, allowing you to identify bots and respond to automated traffic with the nuance your business and security posture requires
docs.fastly.com/products/bot-management
For: businesses and security teams protecting web assets and applications
docs.fastly.com/products/bot-management
Price stated: Fastly charges for Bot Management based on the volume of requests (per millions) processed per month. docs.fastly.com/products/bot-management
Free plan or trial: Try Fastly free fastly.com/products/fastly-ai-bot-management
Customers named: USA TODAY Co.
Not stated on the pages read: Starting price, integrations, certifications, hosting

What Fastly Bot Management's own pages state, read October 5, 2026: docs.fastly.com/products/bot-management, fastly.com/products/fastly-ai-bot-management, fastly.com/customers/usa-today-co-bot-management, fastly.com/learning/what-to-look-for-in-a-bot-management-solution, fastly.com/learning/bots/what-is-bot-management. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Fastly Bot Management's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Fastly Bot Management, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Fastly Bot Management by email, built from the raw record of the edition. It shows:

where Fastly Bot Management is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Fastly Bot Management, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Fastly Bot Management is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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Fastly Bot Management is among the products AI models recommend first in Bot management this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://it-ai-index.com/network/bot-management/"><img src="https://it-ai-index.com/badges/2026-10/fastly-bot-management--bot-management-wide.svg" alt="Among AI models' top three in Bot management, October 2026 Edition, IT AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Bot management standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://it-ai-index.com/network/bot-management/"><img src="https://it-ai-index.com/badges/2026-10/fastly-bot-management--bot-management-square.svg" alt="Among AI models' top three in Bot management, October 2026 Edition, IT AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Bot management standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://it-ai-index.com/network/bot-management/"><img src="https://it-ai-index.com/badges/2026-10/fastly-bot-management--bot-management-compact.svg" alt="Among AI models' top three in Bot management, October 2026 Edition, IT AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Bot management standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.