Excel
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Enterprise architecture tools | IT operations and endpoint | 0% | 112 of 113 | 100% | 4 | under 10 labels · led by SAP LeanIX at 25% | |
| Business continuity management | Security operations | 0% | 107 of 114 | 100% | 1 | under 10 labels · led by LogicManager at 24% | |
| IT financial management | IT operations and endpoint | 0% | 72 of 159 | 0% | 1 | under 10 labels · led by Nicus ITFM Platform at 9% |
Movement
By model
How each model treated Excel across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 2 | 3 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 1 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 0 | 0 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Micro-Business (<10 users) | Excel / Google Sheets | Stop buying software.” Qwen 3.7 Flash · IT financial mgmt · budget prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“stitch together an internal "repository" using Excel, SharePoint lists, and Power BI ... avoid building a manual repository” Gemini 3.5 Flash · EA tools · negative prompt · hard negative
“the biggest red flags are *self-made stacks* like Excel/Visio/PowerPoint for anything beyond small or short-lived work” Perplexity Sonar · EA tools · negative prompt · hard negative
“While Excel is free, it lacks version control, audit trails, and collaborative concurrency.” Qwen 3.7 Flash · Business continuity · negative prompt · hard negative
“Avoid: out‑of‑date legacy EA suites, standalone diagramming tools (Excel/Visio)” GLM 4.7 FlashX · EA tools · negative prompt · hard negative
Named alongside
The products named in the same answers as Excel, over the 15 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Excel was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 11 of the 15 answers that named Excel and are not a share of its labels.
Domains cited
No domain is on file for Excel, so its own site is not marked.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Excel stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 823,000 a month (“excel”)
- AI search demand for its name, est.
- 391,255 a month
- Its own site
- No site of its own on file, so no site figures
In answers
This edition- First choices
- 1 across its categories
- Named in
- 15 answers
- Its own site cited
- No site on file to match
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
Names read as Excel
Follow Excel
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Excel's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Excel, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Excel by email, built from the raw record of the edition. It shows:
- where Excel is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Excel, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.