Every category where a model named Docker Hub for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Artifact and container registries	Developer platform	0%	89 of 89	57%	30	criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for Docker Hub yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Docker Hub across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	1	2
GPT-5.4 mini	0	1	1	2
Gemini 3.5 Flash	0	0	2	2
Perplexity Sonar	0	1	0	1
Grok 4.20	0	1	2	3
Mistral Small	1	0	1	2
DeepSeek V4 Flash	0	1	2	3
Llama 4 Maverick	0	1	1	2
Qwen 3.7 Flash	0	1	1	2
Kimi K2	0	1	1	2
GLM 4.7 FlashX	1	0	1	2
MiniMax M2.5	1	0	1	2
GPT-6 Luna	1	0	1	2
Muse Glimmer 30B	0	1	2	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase18 labels3

Comparative29 labels1not counted in share

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative34 labelsNone

First choiceAlternativeMentionNegative82 labels in all, every segment counted; 3 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“You publish images for broad public consumption: consider Docker Hub as a distribution destination” GPT-6 Luna · Artifact registries · comparative prompt · alternative

“Public and private Docker image registry, widely used for sharing and distribution.” Mistral Small · Artifact registries · comparative prompt · alternative

“Open‑source projects needing a public registry | Docker Hub, Quay.io” GLM 4.7 FlashX · Artifact registries · comparative prompt · alternative

“for open-source/public → Docker Hub” MiniMax M2.5 · Artifact registries · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Public Container Registries (Exercise Extreme Caution) Docker Hub - Studies show approximately 2.5-3% of publicly listed images contain malicious payloads” MiniMax M2.5 · Artifact registries · negative prompt · hard negative

“avoid direct, unrestricted use of public community images from Docker Hub, GitHub Container Registry, npm/PyPI, Artifact Hub and similar community indexes” Muse Glimmer 30B · Artifact registries · negative prompt · hard negative

“What to avoid for production B2B use... Docker Hub is the default public registry but hits limits for private production use” Muse Glimmer 30B · Artifact registries · paraphrase prompt · hard negative

“Avoid Docker Hub for your primary private registry — it has strict pull-rate limits and weak IAM/security integration” DeepSeek V4 Flash · Artifact registries · paraphrase prompt · hard negative

Named alongside

The products named in the same answers as Docker Hub, over the 82 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Docker Hub was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Google Artifact Registry63 of 8213Not among the top eight

Azure Container Registry60 of 8210Not among the top eight

Harbor55 of 823Not among the top eight

JFrog Artifactory52 of 827Not among the top eight

GitHub Packages49 of 8216Not among the top eight

Amazon Elastic Container Registry22 of 825Not among the top eight

AWS ECR21 of 828Not among the top eight

Amazon ECR19 of 821Not among the top eight

Sonatype Nexus Repository17 of 820Not among the top eight

Quay.io13 of 820Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Docker Hub. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 74 of the 82 answers that named Docker Hub and are not a share of its labels.

Domains cited

blog.railway.com28

docs.cloud.google.com28

harness.io28

ciopages.com24

tech-insider.org24

guptadeepak.com22

cloud.google.com21

learn.microsoft.com21

daily.dev20

paloaltonetworks.com19

235 of the 235 domain citations in answers naming Docker Hub came from somebody else's page.

Pages cited

blog.railway.com/p/best-container-registries-202628

ciopages.com/buyer-guides/container-registry-artifact-management24

guptadeepak.com/tools/top-8-container-registries-202622

tech-insider.org/ecr-vs-acr-vs-artifact-registry-202622

paloaltonetworks.com/cyberpedia/container-registry-security18

ohmyops.dev/tools/container-registry-small-teams16

kodekloud.com/blog/the-hidden-risks-in-public-container-registries-and-how-to-mitigate-the14

daily.dev/blog/top-9-container-registries-2024-how-to-choose13

Pages are listed as the models cited them.

Search and answers

docker.com is not in Google's top ten for any of the category's searches. In the answers, Docker Hub takes 0% of first choices and JFrog Artifactory takes 14%.

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In search

Google, US estimates

Position for “artifact repository”

–

not in the top ten

Position for “best artifact repository”

–

not in the top ten

Searches for its name, Google: 49,500 a month (“docker hub”)
AI search demand for its name, est.: 230 a month
Organic visits to its site: about 1,141,297 a month
Searches its site ranks for: 49,981 · 13,196 in the top three
Sites linking to it: 219,303
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

26 ads · 24 text, 1 image, 1 video · 16 shown in the last 30 days

First shown April 2024, as Docker, Inc., verified. Ads started 2025-10 to 2026-09: 7 in the year, 19 before. 1 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 89 of 89 in artifact registries

Segment leader

14%

JFrog Artifactory

First choices: 3 across its categories
Named in: 82 answers
Its own site cited: in 74 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on docker.com

5,519

subdomains included

Content

1,384

counted in the table below

Documentation

1,485

Product · Integration

26 · 4

Kind	Pages	Last 90 days	Latest	Categories named
Blog	992	28	2026-09-24	Vector databases
Report or ebook	141	73	2026-09-29
News or press	82	1	2026-08-18
Webinar or virtual event	61	10	2026-09-23
Template or tool	45	21	2026-09-29
Case study	27	2	2026-08-25
Comparison	15	1	2026-09-24
Glossary or explainer	11	2	2026-09-03
Conference or event	10	6	2026-09-28

Most recent

2026-09-29Hub template or tool
2026-09-29Admin set up report or ebook
2026-09-29Admin user management report or ebook
2026-09-28Docker partner day emea win the agentic era together conference or event
2026-09-25Agentic ai report or ebook
2026-09-24Manufacturing trust for ai agents keynote blog

How it is countedHide how it is counted

Every page docker.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Docker Hub

What the judge wrote, as written, with how often. The vendor table decides that these count as Docker Hub; a claim can dispute any of them.

Docker Hub (docker.io) 1

Follow Docker Hub

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Docker Hub is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Discover and share container images
docker.com
Price stated: Included in Docker Personal, Docker Pro, Docker Team, and Docker Business docker.com/pricing
Certifications: SOC 2 Type 2 attestation for Docker Hub and ScoutISO 27001 certificationSOC 2ISO 27001ISO 27701GDPRCCPA
Customers named: Ataccama
Not stated on the pages read: Who it is for, starting price, free plan or trial, integrations, hosting

What Docker Hub's own pages state, read October 5, 2026: docker.com, docker.com/pricing, docker.com/trust, docker.com/products, docker.com/customer-stories. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Docker Hub's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Docker Hub, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Docker Hub by email, built from the raw record of the edition. It shows:

where Docker Hub is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Docker Hub, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.