Every category where a model named NetBox for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Data center infrastructure management	IT operations and endpoint	17%	2 of 103	7%	29	accepted challenger
DDI and IP address management	Network and edge	8%	5 of 115	15%	13	accepted challenger
Network monitoring and management	Network and edge	0%	40 of 78	0%	1	under 10 labels · led by Auvik at 26%
OT and IoT security	Security operations	0%	70 of 107	0%	1	under 10 labels · led by Microsoft Defender for IoT at 21%

Movement

This is the first edition on this tier, so no move can be computed for NetBox yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated NetBox across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	1	1	3
GPT-5.4 mini	2	0	0	0	2
Gemini 3.5 Flash	2	4	1	1	8
Perplexity Sonar	0	1	0	0	1
Grok 4.1 Fast	1	2	1	0	4
Mistral Small	1	1	0	0	2
DeepSeek V4 Flash	2	1	1	2	6
Llama 4 Maverick	1	0	1	0	2
Qwen 3.7 Flash	2	0	1	0	3
Kimi K2	1	3	0	0	4
GLM 4.7 FlashX	0	3	0	0	3
MiniMax M2.5	0	0	1	0	1
GPT-6 Luna	0	2	0	0	2
Muse Glimmer 30B	1	2	0	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct11 labels3

Paraphrase37 labels6

Comparative29 labels9not counted in share

Budget-constrained28 labels18

Scale-constrained14 labels4

Negative19 labels6not counted in share

First choiceAlternativeMentionNegative138 labels in all, every segment counted; 31 of the 46 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The Best Open-Source Option: NetBox ... NetBox has quickly become the industry standard for IP Address Management (IPAM) and Data Center Infrastructure Management (DCIM) combined.” Qwen 3.7 Flash · DCIM · budget prompt · first choice

“The best DCIM tool for a company with a limited budget is NetBox, an open-source DCIM tool that is suitable for teams with no license budget.” Llama 4 Maverick · DCIM · budget prompt · first choice

“NetBox – This is an open-source, free-to-use DCIM tool that covers racks, devices, cabling, circuits, and IP address management.” Mistral Small · DCIM · budget prompt · first choice

“NetBox is the industry standard... NetBox Cloud (the managed SaaS version) gives you all the power of NetBox's robust APIs” Gemini 3.5 Flash · DDI and IPAM · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“but it lacks built-in power and environmental monitoring out of the box” DeepSeek V4 Flash · DCIM · paraphrase prompt · soft negative

“Open-source DDI tools (phpIPAM, NetBox, etc.) ... No enterprise SLA” DeepSeek V4 Flash · DDI and IPAM · negative prompt · soft negative

“using them as your core DDI platform carries operational risk” Gemini 3.5 Flash · DDI and IPAM · negative prompt · soft negative

“require more technical expertise to implement” Claude Haiku 4.5 · DCIM · comparative prompt · soft negative

Named alongside

The products named in the same answers as NetBox, over the 137 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and NetBox was named but was not.

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ProductSame answerTook the first choice insteadHead to head

openDCIM54 of 1378Compare →

Device4253 of 1376Compare →

Hyperview48 of 1376Compare →

Nlyte DCIM35 of 1371Not among the top eight

Schneider Electric EcoStruxure IT31 of 1372Not among the top eight

phpIPAM26 of 1374Compare →

Sunbird DCIM25 of 13711Compare →

BlueCat Integrity25 of 1371Compare →

RackTables24 of 1371Not among the top eight

SolarWinds IP Address Manager23 of 1372Compare →

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named NetBox. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 128 of the 137 answers that named NetBox and are not a share of its labels.

Domains cited

motadata.com65

dcgeeks.com61

worldmetrics.org45

g2.com44

sourceforge.net44

itechguides.com43

devopsschool.com42

thectoclub.com39

gitnux.org36

virima.com36

455 of the 455 domain citations in answers naming NetBox came from somebody else's page.

Pages cited

motadata.com/blog/data-center-infrastructure-management-tools63

dcgeeks.com/dcim-software-guide61

virima.com/blog/best-dcim-software35

parse.gl/prompts/p/what-is-the-best-data-center-infrastructure-management-dcim-software-fo29

sisgain.com/blogs/data-center-infrastructure-management-dcim-guide29

geekflare.com/cloud/dcim-software26

devopsschool.com/blog/top-10-data-center-infrastructure-management-dcim-features-pros-cons24

us.fitgap.com/search/data-center-infrastructure-management-dcim-software/small-business24

Pages are listed as the models cited them.

Search and answers

netboxlabs.com is not in Google's top ten for any of the category's searches. In the answers, NetBox takes 17% of first choices and Sunbird DCIM takes 27%.

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In search

Google, US estimates

Position for “dcim tool”

–

not in the top ten

Position for “dcim tools”

–

not in the top ten

Searches for its name, Google: 9,900 a month (“netbox”)
AI search demand for its name, est.: 457 a month
Organic visits to its site: about 10,496 a month
Searches its site ranks for: 2,677 · 232 in the top three
Sites linking to it: 1,813
Paid Google search: 1 searches its ads show for, about 15 clicks and $0 a month (estimate)

Ads on GoogleDetailLess

7 ads · 6 text, 1 image · 5 shown in the last 30 days

First shown May 2024, as NetBox Labs Inc., verified. Ads started 2025-11 to 2026-10: 5 in the year, 2 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

17%

rank 2 of 103 in DCIM

Segment leader

27%

Sunbird DCIM

First choices: 31 across its categories
Named in: 137 answers
Its own site cited: in 128 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on netboxlabs.com

845

subdomains included

Content

649

counted in the table below

Documentation

Product · Integration

0 · 46

Kind	Pages	Last 90 days	Categories named
Blog	394	undated	DCIM, SD-WAN
Conference or event	123	undated
Webinar or virtual event	63	undated	DCIM
Podcast or video	20	undated
News or press	19	undated
Case study	14	undated
Report or ebook	11	undated
Comparison	3	undated
Glossary or explainer	2	undated	DCIM

Events in person

Upcoming

October 8, 2026Red Hat Summit: Connect 2026 LondonTobacco Dock, London, UK · exhibits
October 8, 2026Presidio OktoberTekFestMecklenburg 3, Charlotte · sponsors

As the event pages on netboxlabs.com state them, read October 5, 2026.

How it is countedHide how it is counted

Every page netboxlabs.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as NetBox

What the judge wrote, as written, with how often. The vendor table decides that these count as NetBox; a claim can dispute any of them.

NetBox (NetBox Labs) 1NetBox (Open Source) 1NetBox (or NetBox Cloud) 1NetBox + Ansible 1NetBox / Nautobot 1

Follow NetBox

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

NetBox is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Infrastructure intelligence your team (and agents) can trust
netboxlabs.com
For: your team (and agents)
netboxlabs.com
Free plan or trial: Start for free netboxlabs.com
Customers named: CoreWeaveCisco SystemsDartmouth CollegePresidio
Not stated on the pages read: Price, starting price, integrations, certifications, hosting

What NetBox's own pages state, read October 5, 2026: netboxlabs.com, trust.netboxlabs.com. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when NetBox's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as NetBox, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for NetBox by email, built from the raw record of the edition. It shows:

where NetBox is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name NetBox, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where NetBox is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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NetBox is among the products AI models recommend first in Data center infrastructure management this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://it-ai-index.com/operations/data-center-infrastructure-management/"><img src="https://it-ai-index.com/badges/2026-10/netbox--data-center-infrastructure-management-wide.svg" alt="Among AI models' top three in Data center infrastructure management, October 2026 Edition, IT AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Data center infrastructure management standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://it-ai-index.com/operations/data-center-infrastructure-management/"><img src="https://it-ai-index.com/badges/2026-10/netbox--data-center-infrastructure-management-square.svg" alt="Among AI models' top three in Data center infrastructure management, October 2026 Edition, IT AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Data center infrastructure management standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://it-ai-index.com/operations/data-center-infrastructure-management/"><img src="https://it-ai-index.com/badges/2026-10/netbox--data-center-infrastructure-management-compact.svg" alt="Among AI models' top three in Data center infrastructure management, October 2026 Edition, IT AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Data center infrastructure management standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.