Small business▲+7Since September 2026: 50% → 57%, +7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
57%from 50% in September 2026
Inside the floor by 4 pointsRank 1 of 42, unchanged
1 category · RankedTerraform
261Judge labels
101First choices
60Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
57% in IaC for mid-market buyers
Rank 1 of 59 in the mid-market standingendorsed leader
10 of 14 models made it the first choice on the direct prompt; 24% of its 85 labels there were negative.
What the models named instead of Terraform →By buyer segmentRead the same way at every buyer size.
Small business1 of 47
55%87 labels
endorsed leader
Mid-market1 of 59
57%85 labels
endorsed leader
Enterprise1 of 69
53%89 labels
criticized default
In iac · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Terraform for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Infrastructure as code | Cloud and infrastructure | 57% | 1 of 59 | 24% | 85 | endorsed leader | ▲+15Since September 2026: 46% → 61%, +15 points. Past the 11-point floor: movement. Read over the models both editions asked. |
Movement
Since September 2026, Terraform moved past the floor in its one category, IaC, +15 points to 61%.
Best category · IaC · by segment
Mid-market▲+15Since September 2026: 46% → 61%, +15 points. Past the 11-point floor: movement. Read over the models both editions asked.
61%from 46% in September 2026
Cleared the floor by 4 pointsRank 1 of 51, unchanged
Enterprise▼−4Since September 2026: 58% → 54%, −4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
54%from 58% in September 2026
Inside the floor by 7 pointsRank 1 of 57, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| IaC | 46% | 61% | ▲+15Since September 2026: 46% → 61%, +15 points. Past the 11-point floor: movement. Read over the models both editions asked. | Moved past the floor | Rank 1 of 59, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Terraform across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Terraform across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 3 | 0 | 1 | 0 | 4 |
| GPT-5.4 mini | 2 | 2 | 0 | 1 | 5 |
| Gemini 3.5 Flash | 0 | 3 | 1 | 4 | 8 |
| Perplexity Sonar | 4 | 0 | 1 | 1 | 6 |
| Grok 4.20 | 4 | 0 | 0 | 2 | 6 |
| Mistral Small | 5 | 0 | 0 | 1 | 6 |
| DeepSeek V4 Flash | 3 | 1 | 1 | 3 | 8 |
| Llama 4 Maverick | 1 | 2 | 3 | 0 | 6 |
| Qwen 3.7 Flash | 4 | 0 | 0 | 3 | 7 |
| Kimi K2 | 3 | 0 | 0 | 2 | 5 |
| GLM 4.7 FlashX | 4 | 0 | 2 | 1 | 7 |
| MiniMax M2.5 | 5 | 0 | 1 | 0 | 6 |
| GPT-6 Luna | 2 | 1 | 0 | 1 | 4 |
| Muse Glimmer 30B | 4 | 0 | 2 | 1 | 7 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct41 labels34
Paraphrase50 labels35
Comparative39 labels31not counted in share
Budget-constrained53 labels14
Scale-constrained39 labels18
Negative39 labels10not counted in share
First choiceAlternativeMentionNegative261 labels in all, every segment counted; 101 of the 142 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Terraform remains the default for multi‑cloud ops teams, with the deepest tooling and IBM backing, but the BSL license restricts commercial productization.” GLM 4.7 FlashX · IaC · comparative prompt · first choice
“*Look at:* HashiCorp Terraform. It is the resume-standard skill... the ecosystem (modules, providers, integrations) is unmatched.” Qwen 3.7 Flash · IaC · scale prompt · first choice
“the most common, low risk choice today is Terraform / OpenTofu for multi-cloud provisioning, with a remote state backend” Muse Glimmer 30B · IaC · paraphrase prompt · first choice
“I'd usually recommend Terraform as the default Infrastructure as Code platform for provisioning cloud resources.” GPT-5.4 mini · IaC · paraphrase prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Multi-cloud IaC | OpenTofu (not Terraform)” Kimi K2 · IaC · negative prompt · hard negative
“Unlike Terraform's HCP Terraform (which has a free tier limited to 500 managed resources and charges ~$0.10/resource/month beyond that)” Grok 4.20 · IaC · budget prompt · soft negative
“be cautious if you need a fully permissive open-source stack or want to minimize licensing risk. HashiCorp moved Terraform to BUSL” GPT-5.4 mini · IaC · negative prompt · soft negative
“License change controversy — HashiCorp shifted Terraform from open-source (MPL) to the Business Source License (BSL)” DeepSeek V4 Flash · IaC · negative prompt · soft negative
Named alongside
The products named in the same answers as Terraform, over the 232 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Terraform was named but was not.ShowHide
Named alongside
The products named in the same answers as Terraform, over the 232 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Terraform was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Terraform. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 204 of the 232 answers that named Terraform and are not a share of its labels.
Domains cited
pulumi.com152
guideflow.com91
spacelift.io87
checkthat.ai70
cio.economictimes.indiatimes.com47
cortex.io47
gartsolutions.com47
firefly.ai45
docs.aws.amazon.com44
openxcell.com40
670 of the 670 domain citations in answers naming Terraform came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
Where Terraform stands in Google search beside where it stands in the models' answers.ShowHide
Search and answers
Where Terraform stands in Google search beside where it stands in the models' answers.
ShowHideIn search
Google, US estimatesPosition for “infrastructure-as-code tool”
–
not in the top ten
Position for “infrastructure-as-code tools”
–
not in the top ten
- Searches for its name, Google
- 49,500 a month (“terraform”)
- AI search demand for its name, est.
- 9,136 a month
- Organic visits to its site
- about 173,934 a month
- Searches its site ranks for
- 11,363 · 2,423 in the top three
- Sites linking to it
- 36,826
- Paid Google search
- 2 searches its ads show for, about 6 clicks and $26 a month (estimate)
In answers
This editionShare of first choices
57%
rank 1 of 59 in iac
First choices
101
across its categories
- Named in
- 232 answers
- Its own site cited
- in 204 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on hashicorp.com
10,091
subdomains included
Content
3,214
counted in the table below
Documentation
6,584
Product · Integration
53 · 4
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,988 | undated | IaC, Secrets | ||
| Webinar or virtual event | 675 | undated | Secrets, PAM | ||
| Template or tool | 224 | 0 | 2026-06-19 | APM, Secrets | |
| Conference or event | 203 | undated | |||
| Case study | 44 | undated | |||
| Glossary or explainer | 35 | 0 | 2026-04-15 | IaC | |
| Comparison | 22 | 1 | 2026-07-14 | ||
| Report or ebook | 19 | 0 | 2026-03-05 | ||
| Podcast or video | 3 | undated | |||
| News or press | 1 | undated |
Most recent
- 2026-07-14Compare comparison
- 2026-06-19Instana template or tool
- 2026-04-20Schedule template or tool
- 2026-04-15Migration checklist template or tool
- 2026-04-15Glossary glossary or explainer
- 2026-04-15What is vault glossary or explainer
Events in person
Last twelve months
- October 26, 2026 to October 29, 2026HashiConf at IBM TechXchange 2026Atlanta · took part
As the event pages on hashicorp.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page hashicorp.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name secrets (25); 22 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Terraform
What the judge wrote, as written, with how often. The vendor table decides that these count as Terraform; a claim can dispute any of them.
HashiCorp Terraform 5Terraform (HashiCorp) 4HCP Terraform 3Terraform CLI 3Terraform Cloud 3HCP Terraform/Terraform Cloud 1HashiCorp Terraform Cloud (now HCP Terraform) 1Terraform (HashiCorp/IBM) 1Terraform (OpenTofu) 1Terraform (now HCP Terraform) 1Terraform (or its open-source fork OpenTofu) 1Terraform / HCP Terraform 1Terraform Enterprise 1Terraform by HashiCorp 1
Follow Terraform
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Terraform's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Terraform, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Terraform by email, built from the raw record of the edition. It shows:
- where Terraform is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Terraform, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.
Badges
Wins only: a badge exists where Terraform is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.ShowHide
Badges
Wins only: a badge exists where Terraform is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHideAI models recommend Terraform first in Infrastructure as code this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.
Wide · 320 × 104 Website, beside other badges
Square · 240 × 240 LinkedIn, slides
Compact · 200 × 56 Email signature, footer
Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.