Small business▲+3Since September 2026: 8% → 11%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
11%from 8% in September 2026
Inside the floor by 8 pointsRank 3 of 42, unchanged
3 categories · RankedPulumi
229Judge labels
14First choices
29Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Best standing
11% in IaC for small business buyers
Rank 5 of 59 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 3% of its 74 labels there were negative.
What the models named instead of Pulumi →By buyer segmentStrongest at small business.
Small business3 of 47
11%75 labels
accepted challenger
Mid-market5 of 59
0%74 labels
accepted challenger
Enterprise3 of 69
10%77 labels
accepted challenger
In iac · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Pulumi for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Infrastructure as code | Cloud and infrastructure | 0% | 5 of 59 | 3% | 74 | accepted challenger | ▼−7Since September 2026: 7% → 0%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Internal developer portals | Developer platform | 0% | 41 of 52 | 0% | 1 | under 10 labels · led by Port at 53% | |
| Secrets management | Identity and access | 0% | 38 of 59 | 0% | 1 | under 10 labels · led by HashiCorp Vault at 31% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Pulumi held within the floor in all three categories: no change cleared 11 points.
Best category · IaC · by segment
Mid-market▼−7Since September 2026: 7% → 0%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 7% in September 2026
Inside the floor by 4 pointsRank 3 → 4 of 51
Enterprise▼−1Since September 2026: 12% → 12%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.
12%from 12% in September 2026
Inside the floor by 10 pointsRank 3 of 57, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| IaC | 7% | 0% | ▼−7Since September 2026: 7% → 0%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 3 → 5 of 59 |
| Developer portals | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 41 of 52, unchanged |
| Secrets | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 38 of 59, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Pulumi across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Pulumi across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 3 | 0 | 5 |
| GPT-5.4 mini | 0 | 4 | 0 | 1 | 5 |
| Gemini 3.5 Flash | 0 | 6 | 0 | 1 | 7 |
| Perplexity Sonar | 1 | 3 | 2 | 0 | 6 |
| Grok 4.20 | 0 | 6 | 0 | 0 | 6 |
| Mistral Small | 0 | 5 | 0 | 0 | 5 |
| DeepSeek V4 Flash | 0 | 6 | 0 | 0 | 6 |
| Llama 4 Maverick | 0 | 3 | 2 | 0 | 5 |
| Qwen 3.7 Flash | 0 | 5 | 0 | 0 | 5 |
| Kimi K2 | 0 | 6 | 0 | 0 | 6 |
| GLM 4.7 FlashX | 0 | 4 | 1 | 0 | 5 |
| MiniMax M2.5 | 0 | 4 | 1 | 0 | 5 |
| GPT-6 Luna | 0 | 5 | 0 | 0 | 5 |
| Muse Glimmer 30B | 0 | 5 | 0 | 0 | 5 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct41 labels5
Paraphrase42 labels2
Comparative43 labels3not counted in share
Budget-constrained33 labels1
Scale-constrained38 labels6
Negative32 labels2not counted in share
First choiceAlternativeMentionNegative229 labels in all, every segment counted; 14 of the 19 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Use Terraform/Pulumi/OpenTofu if portability and broad ecosystem support matter.” Perplexity Sonar · IaC · negative prompt · first choice
“Allows code-first (any language) but introduces a learning curve... Consider the maturity of the provider ecosystem before adopting.” GLM 4.7 FlashX · IaC · negative prompt · alternative
“For developer-led infrastructure teams, Pulumi might be more suitable due to its support for general-purpose programming languages.” Llama 4 Maverick · IaC · scale prompt · alternative
“I'd choose Pulumi instead if your infrastructure team strongly prefers writing IaC in languages like Python or TypeScript” GPT-6 Luna · IaC · paraphrase prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“they require a high degree of organizational caution... can rapidly devolve into unmaintainable, hard-to-debug "black boxes"” Gemini 3.5 Flash · IaC · negative prompt · soft negative
“its managed platform is proprietary SaaS, so be cautious if you want to avoid a platform dependency or recurring SaaS costs” GPT-5.4 mini · IaC · negative prompt · soft negative
Named alongside
The products named in the same answers as Pulumi, over the 225 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Pulumi was named but was not.ShowHide
Named alongside
The products named in the same answers as Pulumi, over the 225 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Pulumi was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Pulumi. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 196 of the 225 answers that named Pulumi and are not a share of its labels.
Domains cited
pulumi.comYour site154
guideflow.com86
spacelift.io78
checkthat.ai64
cortex.io53
docs.aws.amazon.com48
gartsolutions.com47
cio.economictimes.indiatimes.com44
firefly.ai44
openxcell.com44
508 of the 662 domain citations in answers naming Pulumi came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
pulumi.com ranks 6 on Google for the category's searches. In the answers, Pulumi takes 0% of first choices and Terraform takes 57%.ShowHide
Search and answers
pulumi.com ranks 6 on Google for the category's searches. In the answers, Pulumi takes 0% of first choices and Terraform takes 57%.
ShowHideIn search
Google, US estimatesPosition for “infrastructure-as-code tool”
8
Position for “infrastructure-as-code tools”
7
- Searches for its name, Google
- 5,400 a month (“pulumi”)
- AI search demand for its name, est.
- 209 a month
- Organic visits to its site
- about 10,368 a month
- Searches its site ranks for
- 5,176 · 242 in the top three
- Sites linking to it
- 5,435
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 5 of 59 in iac
Segment leader
57%
Terraform
- First choices
- 14 across its categories
- Named in
- 225 answers
- Its own site cited
- in 196 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on pulumi.com
63,145
subdomains included
Content
1,800
counted in the table below
Documentation
798
Product · Integration
356 · 301
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 869 | 19 | 2026-09-28 | IaC, Secrets | |
| Conference or event | 316 | 2 | 2026-09-16 | IaC, Secrets | |
| Report or ebook | 254 | undated | IaC | ||
| Template or tool | 174 | undated | |||
| Glossary or explainer | 101 | 0 | 2021-07-22 | IaC, Secrets | |
| Case study | 50 | undated | |||
| Comparison | 17 | 1 | 2026-07-18 | ||
| News or press | 10 | undated | |||
| Webinar or virtual event | 5 | 0 | 2019-01-09 | ||
| Podcast or video | 4 | undated |
Most recent
- 2026-09-28Route every claude code message to the right model with jev blog
- 2026-09-28Self driving infrastructure pulumi jev blog
- 2026-09-25Neo kopia workspace snapshots blog
- 2026-09-25Component state migrations blog
- 2026-09-2110 tips to improve your coding agent game blog
- 2026-09-16Beyond the hyperscalers what actually protects you blog
Events in person
Last twelve months
- reported July 2026July Pulumi Up meetupPulumi HQ, Seattle, United States · hosted
As the event pages on pulumi.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page pulumi.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Pulumi
What the judge wrote, as written, with how often. The vendor table decides that these count as Pulumi; a claim can dispute any of them.
Pulumi (Individual tier) 1Pulumi Cloud 1Pulumi Enterprise 1
Follow Pulumi
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Pulumi is its own company.ShowHide
The company
Pulumi is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The infrastructure as code platform for the AI era
- For
- platform engineering teams
- Price stated
- Open source and free for individuals. pulumi.com
- Starting price
- 40 pulumi.com
- Free plan or trial
- Free forever for individuals pulumi.com
- Certifications
- SOC 2 Type II CertifiedSOC 2 Type 2CISCIS KubernetesCMMCHITRUSTISO 27001NIST
- Customers named
- SnowflakeNVIDIABMW GroupMercedes-Benz R&D NAAtlassianUnityDockerTypesafe AI
- Not stated on the pages read
- Integrations, hosting
What Pulumi's own pages state, read September 28, 2026: pulumi.com, pulumi.com/pricing, pulumi.com/security, pulumi.com/product, pulumi.com/customers. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Pulumi's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Pulumi, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Pulumi by email, built from the raw record of the edition. It shows:
- where Pulumi is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Pulumi, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.