Index › Products › Illusive · October 2026 Edition

1 category · Named, not ranked

Illusive

15Judge labels

1First choices

4Negative labels

8 / 14Models named it

1Category

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.

Standing

7 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Illusive was named 7 times in Deception, where Thinkst Canary led with 37%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business66 of 95

under the label threshold

Mid-market32 of 94

under the label threshold

Enterprise13 of 83

under the label threshold

In deception · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Illusive for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Deception technology	Security operations	0%	32 of 94	29%	7	under 10 labels · led by Thinkst Canary at 37%

Movement

This is the first edition on this tier, so no move can be computed for Illusive yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Illusive across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

ShowHide

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	2	1	0	3
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	1	1
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	0	1	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	1	1	0	2
Kimi K2	0	0	0	0
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct3 labels1

Paraphrase2 labelsNone

Comparative4 labels1not counted in share

Budget-constrained1 labelNone

Scale-constrained4 labelsNone

Negative1 labelNone

First choiceAlternativeMentionNegative15 labels in all, every segment counted; 1 of the 2 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Illusive, which is noted for identity-centric detection, strong lateral movement coverage, high-fidelity alerting, and enterprise-ready integrations” Claude Haiku 4.5 · Deception · comparative prompt · alternative

“Illusive is considered the best overall deception technology platform in 2026” Claude Haiku 4.5 · Deception · direct prompt · alternative

“Pure cloud/SaaS shop? → Illusive/Proofpoint Shadow” Qwen 3.7 Flash · Deception · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Best For: Companies with dedicated, mature SOC ... this complexity often translates to higher pricing and more required administrative upkeep” Gemini 3.5 Flash · Deception · scale prompt · soft negative

“Mid-market favors low-touch tools like these over enterprise-heavy ones (e.g., Attivo/Illusive, now part of SentinelOne)” Grok 4.1 Fast · Deception · direct prompt · soft negative

Named alongside

The products named in the same answers as Illusive, over the 15 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Illusive was named but was not.

ShowHide

ProductSame answerTook the first choice insteadHead to head

Acalvio ShadowPlex10 of 154Not among the top eight

Thinkst Canary6 of 151Not among the top eight

Tracebit5 of 151Not among the top eight

Smokescreen5 of 150Not among the top eight

Attivo4 of 150Not among the top eight

Fidelis Deception4 of 150Not among the top eight

FortiDeceptor4 of 150Not among the top eight

Fortinet FortiDeceptor4 of 150Not among the top eight

Zscaler Deception3 of 151Not among the top eight

Attivo Networks3 of 150Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Illusive. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 12 of the 15 answers that named Illusive and are not a share of its labels.

Domains cited

expertinsights.com10

acalvio.com7

guideflow.com7

g2.com6

eastbaycyber.com5

linkedin.com5

myhospitalnow.com4

techloy.com4

verifiedmarketresearch.com4

cybersecuritynews.com3

No domain is on file for Illusive, so its own site is not marked.

Pages cited

expertinsights.com/network-security/best-deception-technology-companies10

guideflow.com/blog/deception-technology-software7

acalvio.com/preemptive-security/competitive-intelligence-cyber-deception6

eastbaycyber.com/content/compare-best-deception-technology-platforms-20265

linkedin.com/pulse/cyber-deception-technology-cisos-guide-choosing-right-anand-akela-zbmlc5

techloy.com/top-cyber-deception-platforms-compared-which-one-is-right-for-you4

verifiedmarketresearch.com/blog/best-deception-technology-software4

cybersecuritynews.com/deception-tools3

Pages are listed as the models cited them.

Search and answers

Where Illusive stands in Google search beside where it stands in the models' answers.

ShowHide

In search

Google, US estimates

Searches for its name, Google: 12,100 a month (“illusive”)
AI search demand for its name, est.: 43,717 a month
Its own site: No site of its own on file, so no site figures

In answers

This edition

Share of first choices

rank 32 of 94 in deception

Segment leader

37%

Thinkst Canary

First choices: 1 across its categories
Named in: 15 answers
Its own site cited: No site on file to match

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as Illusive

What the judge wrote, as written, with how often. The vendor table decides that these count as Illusive; a claim can dispute any of them.

Illusive/Cylance 1Illusive/Proofpoint Shadow 1Illusive/Tenable 1

Follow Illusive

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Illusive's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Illusive, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Illusive by email, built from the raw record of the edition. It shows:

where Illusive is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Illusive, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.