Every category where a model named MagicOrange for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
IT financial management	IT operations and endpoint	6%	3 of 159	18%	17	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for MagicOrange yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated MagicOrange across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	2	3	0	0	5
Perplexity Sonar	0	0	1	0	1
Grok 4.1 Fast	0	0	0	1	1
Mistral Small	0	0	0	0	0
DeepSeek V4 Flash	0	0	1	1	2
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	0	0	0	0
Kimi K2	0	1	1	0	2
GLM 4.7 FlashX	0	1	0	0	1
MiniMax M2.5	0	0	1	0	1
GPT-6 Luna	1	0	0	0	1
Muse Glimmer 30B	0	0	1	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct5 labels2

Paraphrase5 labels2

Comparative9 labels1not counted in share

Budget-constrained3 labelsNone

Scale-constrained5 labels1

Negative10 labelsNone

First choiceAlternativeMentionNegative37 labels in all, every segment counted; 5 of the 6 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best Overall for Agility & Cloud-First B2B: MagicOrange ... is arguably the best overall fit.” Gemini 3.5 Flash · IT financial mgmt · direct prompt · first choice

“MagicOrange is arguably the best option on the market” Gemini 3.5 Flash · IT financial mgmt · paraphrase prompt · first choice

“My provisional recommendation: evaluate MagicOrange first” GPT-6 Luna · IT financial mgmt · paraphrase prompt · first choice

“The Mid-Market Challengers (MagicOrange, ClearCost): These platforms are built specifically to bridge the gap.” Gemini 3.5 Flash · IT financial mgmt · scale prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“both are enterprise-priced with pricing on request and typically start in the $1k/mo range” Muse Glimmer 30B · IT financial mgmt · budget prompt · soft negative

“More niche; often target specific verticals or larger enterprises.” DeepSeek V4 Flash · IT financial mgmt · paraphrase prompt · soft negative

“solid for B2B but leans enterprise” Grok 4.1 Fast · IT financial mgmt · direct prompt · soft negative

Named alongside

The products named in the same answers as MagicOrange, over the 37 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and MagicOrange was named but was not.

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ProductSame answerTook the first choice insteadHead to head

IBM Apptio24 of 3711Compare →

Nicus ITFM Platform24 of 372Compare →

ServiceNow IT Financial Management23 of 370Compare →

Flexera One19 of 371Compare →

VMware Tanzu CloudHealth15 of 370Not among the top eight

IBM Apptio Cloudability10 of 370Compare →

Serviceware10 of 370Not among the top eight

Nicus Software8 of 370Not among the top eight

Serviceware Financial7 of 370Not among the top eight

Brightfin5 of 370Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named MagicOrange. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 37 of the 37 answers that named MagicOrange and are not a share of its labels.

Domains cited

qobra.co19

ciopages.com18

costanalyst.ai18

gartner.com17

thectoclub.com17

nicus.com16

devopsschool.com15

serviceware-se.com14

apptio.com13

blog.invgate.com13

160 of the 160 domain citations in answers naming MagicOrange came from somebody else's page.

Pages cited

ciopages.com/buyer-guides/it-financial-management18

qobra.co/blog/best-financial-management-software18

gartner.com/reviews/market/it-financial-management-tools16

devopsschool.com/blog/top-10-it-financial-management-tools-features-pros-cons-comparison15

blog.invgate.com/itfm-software13

thectoclub.com/tools/best-it-financial-management-software12

bigtime.net/blogs/financial-management-software10

g2.com/categories/it-financial-management-itfm10

Pages are listed as the models cited them.

Search and answers

magicorange.com ranks 2 on Google for the category's searches. In the answers, MagicOrange takes 6% of first choices and Nicus ITFM Platform takes 9%.

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In search

Google, US estimates

Position for “it financial management platform”

–

not in the top ten

Position for “it financial management platforms”

Searches for its name, Google: 260 a month (“magicorange”)
AI search demand for its name, est.: 1 a month
Organic visits to its site: about 48 a month
Searches its site ranks for: 101 · 0 in the top three
Sites linking to it: 641
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

rank 3 of 159 in IT financial mgmt

Segment leader

Nicus ITFM Platform

First choices: 5 across its categories
Named in: 37 answers
Its own site cited: in 37 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on magicorange.com

195

subdomains included

Content

counted in the table below

Documentation

Product · Integration

17 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Case study	23	0	2026-01-21
News or press	20	0	2026-06-26	IT financial mgmt, FinOps
Conference or event	9	1	2026-08-20
Report or ebook	8	0	2026-06-11
Blog	5	undated
Glossary or explainer	4	0	2024-07-22	IT financial mgmt
Comparison	1	undated		IT financial mgmt
Podcast or video	1	0	2025-12-07

Most recent

2026-08-20Itfm lessons for ais non linear cost curve conference or event
2026-06-26Absa wins tbm pioneer emea 2026 news or press
2026-06-16Magicorange named a leader in it financial management software q2 2026 analyst evaluation news or press
2026-06-11White paper the new economics of insurance report or ebook
2026-06-11White paper the tech economics playbook report or ebook
2026-06-01White paper modernizing technology business management report or ebook

Events in person

Upcoming

October 21, 2026IT IndabaSandton Convention Centre, Johannesburg, South Africa · exhibits
October 22, 2026Finance IndabaSandton Convention Centre, Johannesburg, South Africa · exhibits

Last twelve months

July 20, 2026 to July 24, 2026ITFMA 2026Rosen Plaza Hotel, Orlando, USA · attended

As the event pages on magicorange.com state them, read October 5, 2026.

How it is countedHide how it is counted

Every page magicorange.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Follow MagicOrange

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

MagicOrange is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: A Technology Economics Platform orchestrating cost control, chargeback and forecasting in the age of AI.
magicorange.com
For: World-class organizations; FinOps practitioners; ITFM practitioners; business and finance leaders; enterprises managing AI and technology costs.
magicorange.com
Customers named: SPARLiberty InsuranceExperian
Not stated on the pages read: Price, starting price, free plan or trial, integrations, certifications, hosting

What MagicOrange's own pages state, read October 5, 2026: magicorange.com, magicorange.com/features, magicorange.com/customers. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when MagicOrange's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as MagicOrange, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for MagicOrange by email, built from the raw record of the edition. It shows:

where MagicOrange is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name MagicOrange, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where MagicOrange is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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MagicOrange is among the products AI models recommend first in IT financial management this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://it-ai-index.com/operations/it-financial-management/"><img src="https://it-ai-index.com/badges/2026-10/magicorange--it-financial-management-wide.svg" alt="Among AI models' top three in IT financial management, October 2026 Edition, IT AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the IT financial management standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://it-ai-index.com/operations/it-financial-management/"><img src="https://it-ai-index.com/badges/2026-10/magicorange--it-financial-management-square.svg" alt="Among AI models' top three in IT financial management, October 2026 Edition, IT AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the IT financial management standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://it-ai-index.com/operations/it-financial-management/"><img src="https://it-ai-index.com/badges/2026-10/magicorange--it-financial-management-compact.svg" alt="Among AI models' top three in IT financial management, October 2026 Edition, IT AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the IT financial management standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.