Index › Products › DuckDuckGo · October 2026 Edition

1 category · Named, not ranked

DuckDuckGo

15Judge labels

0First choices

15Negative labels

8 / 14Models named it

1Category

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.

Standing

5 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. DuckDuckGo was named 5 times in Enterprise browsers, where Google Password Manager led with 26%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business87 of 91

under the label threshold

Mid-market78 of 80

under the label threshold

Enterprise80 of 82

under the label threshold

In enterprise browsers · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named DuckDuckGo for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Enterprise browsers	Security operations	0%	78 of 80	100%	5	under 10 labels · led by Google Password Manager at 26%

Movement

This is the first edition on this tier, so no move can be computed for DuckDuckGo yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated DuckDuckGo across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Negative	Labels
Claude Haiku 4.5	0	0
GPT-5.4 mini	0	0
Gemini 3.5 Flash	0	0
Perplexity Sonar	0	0
Grok 4.1 Fast	0	0
Mistral Small	1	1
DeepSeek V4 Flash	0	0
Llama 4 Maverick	1	1
Qwen 3.7 Flash	1	1
Kimi K2	0	0
GLM 4.7 FlashX	0	0
MiniMax M2.5	1	1
GPT-6 Luna	0	0
Muse Glimmer 30B	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative0 labelsNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative15 labelsNone

First choiceAlternativeMentionNegative15 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

No positive label carried a quote.

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Browsers like Brave, DuckDuckGo, Firefox, Tor, and Opera were designed primarily for individual privacy, not organizational security” MiniMax M2.5 · Enterprise browsers · negative prompt · hard negative

“Brave, DuckDuckGo, RAV Online Security from ReasonLabs, Opera and others ... these aren't appropriate for enterprises” Muse Glimmer 30B · Enterprise browsers · negative prompt · hard negative

“DuckDuckGo, Opera - Similarly consumer-focused with no centralized management or enterprise-grade controls” Qwen 3.7 Flash · Enterprise browsers · negative prompt · hard negative

“less secure or not suitable for business use include: * Brave * DuckDuckGo” Llama 4 Maverick · Enterprise browsers · negative prompt · hard negative

Named alongside

The products named in the same answers as DuckDuckGo, over the 15 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and DuckDuckGo was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Brave15 of 150Not among the top eight

Opera14 of 150Not among the top eight

Google Password Manager12 of 150Not among the top eight

Tor8 of 150Not among the top eight

Island Enterprise Browser6 of 152Not among the top eight

Firefox ESR6 of 150Not among the top eight

Edge for Business5 of 150Not among the top eight

Microsoft Edge Password Manager5 of 150Not among the top eight

RAV Online Security from ReasonLabs5 of 150Not among the top eight

Apple Passwords3 of 150Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named DuckDuckGo. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 15 of the 15 answers that named DuckDuckGo and are not a share of its labels.

Domains cited

csoonline.com15

skyhighsecurity.com11

cybersecuritynews.com10

expertinsights.com9

venn.com9

firstanalysis.com8

island.io8

start.paloaltonetworks.com7

gbhackers.com6

paloaltonetworks.com6

No domain is on file for DuckDuckGo, so its own site is not marked.

Pages cited

csoonline.com/article/573875/secure-web-browsers-for-the-enterprise-compared-how-to-pick-t15

skyhighsecurity.com/cybersecurity-atlas/browser-security/what-is-an-enterprise-browser-and9

cybersecuritynews.com/best-enterprise-browsers8

firstanalysis.com/research/cybersecurity-jan-20268

island.io/article/top-secure-browsers-enterprise8

expertinsights.com/web-security/the-top-enterprise-browsers7

start.paloaltonetworks.com/rs/531-OCS-018/images/definitive-guide-to-enterprise-browsers.p7

gbhackers.com/best-enterprise-browsers-compared6

Pages are listed as the models cited them.

Search and answers

Where DuckDuckGo stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 6,120,000 a month (“duckduckgo”)
AI search demand for its name, est.: 6,175 a month
Its own site: No site of its own on file, so no site figures

In answers

This edition

Share of first choices

rank 78 of 80 in enterprise browsers

Segment leader

26%

Google Password Manager

First choices: 0 across its categories
Named in: 15 answers
Its own site cited: No site on file to match

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Follow DuckDuckGo

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when DuckDuckGo's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as DuckDuckGo, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for DuckDuckGo by email, built from the raw record of the edition. It shows:

where DuckDuckGo is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name DuckDuckGo, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.