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Insider risk management · October 2026 Edition

Proofpoint Insider Threat Management vs Microsoft Purview

One of fourteen models named Proofpoint Insider Threat Management first on the direct prompt; zero named Microsoft Purview. Proofpoint Insider Threat Management was named by eleven of the fourteen models and Microsoft Purview by nine and Proofpoint Insider Threat Management carries 27 labels and Microsoft Purview 16, so the shares are not directly comparable.

Named in one category this edition.

Microsoft Purview

accepted challenger

Named in nine categories this edition.

First-choice share4%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate19%6%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#4#5A position in a field of 12; printed, not drawn.
Labels2716A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Proofpoint Insider Threat Management reading right to left. Rank and label count are printed, not drawn.Microsoft Purview Insider Risk Management was named alongside these two in nine of the fourteen direct answers. Microsoft Purview Insider Risk Management vs Proofpoint Insider Threat Management · Microsoft Purview Insider Risk Management vs Microsoft Purview · Above Security vs Proofpoint Insider Threat Management

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the insider risk management page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
Proofpoint Insider Threat ManagementFirst choices, of fourteen modelsMicrosoft Purview
Direct10
Paraphrase10
Comparative00
Budget-constrained01
Scale-constrained001 against Proofpoint Insider Threat Management
Negative003 against Proofpoint Insider Threat Management · 1 against Microsoft Purview
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Proofpoint Insider Threat Management and Microsoft Purview stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Proofpoint Insider Threat Management Microsoft Purview first choice named as an alternative argued againstblank: not namedEach cell is one answer, Proofpoint Insider Threat Management on the left and Microsoft Purview on the right.

The direct prompt

The plain question, one answer per model, grouped by where Proofpoint Insider Threat Management and Microsoft Purview stood in it.

Proofpoint Insider Threat Management first, Microsoft Purview not the choice

1 of 14 modelsMicrosoft Purview was named in the answer but not as the choice, or not at all.
Grok 4.1 FastCode42 Incydr, Proofpoint Insider Threat Management alternatives: DTEX InTERCEPT, Microsoft Purview Insider Risk Management, Safetica

Neither was the first choice, one was named

4 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Claude Haiku 4.5Teramind alternatives: Microsoft Purview Insider Risk Management, Proofpoint Insider Threat Management, Varonis Data Security Platform
Perplexity SonarAbove Security alternatives: Code42 Incydr, Microsoft Purview Insider Risk Management, Proofpoint Insider Threat Management, Varonis Data Security Platform
Qwen 3.7 FlashAbove Security alternatives: DTEX InTERCEPT, Microsoft Purview
Kimi K2Microsoft Purview Insider Risk Management alternatives: Code42 Incydr, DTEX InTERCEPT, Proofpoint Insider Threat Management

Neither was named

9 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniMicrosoft Purview Insider Risk Management alternatives: Teramind, Varonis Data Security Platform
Gemini 3.5 FlashCyberhaven alternatives: Code42 Incydr, Microsoft Purview Insider Risk Management, Safetica, Teramind
Mistral SmallAbove Security alternatives: Code42, DTEX Systems
DeepSeek V4 FlashCode42 Incydr alternatives: Above Security, Coro Insider Risk, Microsoft Purview Insider Risk Management
Llama 4 MaverickAbove Security alternatives: Code42, DTEX InTERCEPT, Gurucul, Securonix UEBA
GLM 4.7 FlashXSafetica Intelligent Data Security Platform alternatives: Code42 Incydr, Microsoft Purview Insider Risk Management, Teramind
MiniMax M2.5Above Security, Safetica alternatives: Teramind, UpGuard
GPT-6 LunaCode42 Incydr alternatives: Microsoft Purview Insider Risk Management, Teramind
Muse Glimmer 30BAbove Security alternatives: Code42 Incydr

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Microsoft Purview leads by fifteen points.
Microsoft Purview16%#3 of 11
Proofpoint Insider Threat Management2%#– of 11
The full small business standing →
Mid-marketThe figures above
The order flips: Proofpoint Insider Threat Management leads at mid-market.
Proofpoint Insider Threat Management4%#4 of 12
Microsoft Purview2%#5 of 12
The full mid-market standing →
Enterprise
Proofpoint Insider Threat Management leads by four points.
Proofpoint Insider Threat Management4%#5 of 13
Microsoft Purview0%#– of 13
The full enterprise standing →

What the models said about Proofpoint Insider Threat Management

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.

“Potential concerns: Ecosystem dependency (Proofpoint suite), may be less suited for non-Proofpoint environments; session recording can raise privacy concerns.” GLM 4.7 FlashX · negative prompt · soft negative
“Invasive monitoring (e.g., keystroke logging, screen recording in DTEX or Proofpoint ObserveIT) raises legal/ethical concerns” Grok 4.1 Fast · negative prompt · soft negative
“screen recording in DTEX or Proofpoint ObserveIT) raises legal/ethical concerns under GDPR, HIPAA” Grok 4.1 Fast · negative prompt · soft negative
“Balanced mid-market pick: Proofpoint or Code42 Incydr for proven detection without overkill” Grok 4.1 Fast · direct prompt · first choice
“my default recommendation would be Proofpoint Insider Threat Management” GPT-5.4 mini · paraphrase prompt · first choice
“A solution to detect and respond to insider risks by providing visibility into user behavior across endpoints, email, and cloud applications” Claude Haiku 4.5 · direct prompt · alternative

What the models said about Microsoft Purview

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“Microsoft Purview's visibility is strongest within the Microsoft ecosystem; organizations using significant non-Microsoft infrastructure will have gaps” Claude Haiku 4.5 · negative prompt · soft negative
“Coro and Microsoft Purview are highly recommended for small businesses and startups (under 500 employees)” Mistral Small · budget prompt · first choice
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.