Small businessgoneNot named this edition; 0% in September 2026.
0%from 0% in September 2026
Inside the floor by 11 pointsNot ranked
1 category · Named, not rankedCoalfire
11Judge labels
0First choices
0Negative labels
7 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10.8, every buyer segment counted.
Standing
4 labels, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. Coalfire was named 4 times in PTaaS, where Cobalt led with 45%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small businessnot named
0%
No model named it for this buyer.
Mid-market21 of 82
0%4 labels
under the label threshold
Enterprise14 of 67
0%7 labels
under the label threshold
In ptaas · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Coalfire for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Penetration testing as a service | Security operations | 0% | 21 of 82 | 0% | 4 | under 10 labels · led by Cobalt at 45% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Coalfire held within the floor in its one category: no change cleared 11 points.
Best category · PTaaS · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 20 → 21 of 74
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 13 → 14 of 63
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| PTaaS | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 20 → 21 of 82 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Coalfire across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Coalfire across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct3 labelsNone
Paraphrase0 labelsNone
Comparative8 labelsNone
Budget-constrained0 labelsNone
Scale-constrained0 labelsNone
Negative0 labelsNone
First choiceAlternativeMentionNegative11 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“If compliance documentation is critical, Coalfire or Praetorian may be better fits.” Kimi K2 · PTaaS · direct prompt · alternative
“for a compliance-centered assessment, include Coalfire” GPT-6 Luna · PTaaS · comparative prompt · alternative
“Coalfire fits compliance-heavy regulated industries” Claude Haiku 4.5 · PTaaS · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Coalfire, over the 11 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Coalfire was named but was not.ShowHide
Named alongside
The products named in the same answers as Coalfire, over the 11 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Coalfire was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Coalfire. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 10 of the 11 answers that named Coalfire and are not a share of its labels.
Domains cited
synack.com7
underdefense.com7
beaglesecurity.com6
deepstrike.io6
getastra.com4
netspi.com4
techrepublic.com4
bishopfox.com3
brightdefense.com3
qualysec.com3
Forty-seven of the forty-seven domain citations in answers naming Coalfire came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
coalfire.com is not in Google's top ten for any of the category's searches. In the answers, Coalfire takes 0% of first choices and Cobalt takes 45%.ShowHide
Search and answers
coalfire.com is not in Google's top ten for any of the category's searches. In the answers, Coalfire takes 0% of first choices and Cobalt takes 45%.
ShowHideIn search
Google, US estimatesPosition for “penetration testing service”
–
not in the top ten
Position for “penetration testing services”
–
not in the top ten
- Searches for its name, Google
- 22,200 a month (“coalfire”)
- AI search demand for its name, est.
- 219 a month
- Organic visits to its site
- about 13,311 a month
- Searches its site ranks for
- 906 · 69 in the top three
- Sites linking to it
- 2,674
- Paid Google search
- 2 searches its ads show for, about 5 clicks and $73 a month (estimate)
In answers
This editionShare of first choices
0%
rank 21 of 82 in ptaas
Segment leader
45%
Cobalt
- First choices
- 0 across its categories
- Named in
- 11 answers
- Its own site cited
- in 10 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on coalfire.com
1,017
subdomains included
Content
426
counted in the table below
Documentation
2
Product · Integration
0 · 11
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 150 | 9 | 2026-09-21 | TPRM, ASM | |
| News or press | 93 | 3 | 2026-08-04 | ||
| Conference or event | 59 | 7 | 2026-08-14 | ||
| Report or ebook | 49 | 4 | 2026-09-18 | ||
| Case study | 45 | 3 | 2026-09-21 | ||
| Webinar or virtual event | 11 | 0 | 2025-05-13 | ||
| Podcast or video | 11 | 1 | 2026-08-24 | ||
| Glossary or explainer | 6 | 0 | 2025-04-04 | ||
| Comparison | 2 | 0 | 2026-02-11 |
Most recent
- 2026-09-21Phenom turns security investment into federal market momentum case study
- 2026-09-21Phenom blog
- 2026-09-18Build enterprise trust with iso 42001 report or ebook
- 2026-09-01It and security solutions blog
- 2026-09-01Cyber security service provider blog
- 2026-08-31Pci dss scoping in healthcare why it pulls in hitrust soc 2 and hipaa report or ebook
Events in person
Last twelve months
- September 15, 2026 to September 17, 20262026 PCI SSC North America Community MeetingVancouver · attended
- August 17, 2026 to August 20, 2026Meet us at Epic UGM 2026Epic’s Verona, WI Fairgrounds, Verona · attended
- August 5, 2026Black Hat 2026 with CoalfireKumi Sessions · hosted
- August 5, 2026Invitation-Only Sessions at KumiKumi · hosted
- August 5, 2026Don't Miss the Black Hat Happy Hour Event of 2026Kumi Restaurant + Lounge · took part
- December 1, 2025 to December 5, 2025Catch the Coalfire Crew at AWS re:InventLas Vegas · attended
As the event pages on coalfire.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page coalfire.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Coalfire
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Coalfire is its own company.ShowHide
The company
Coalfire is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- A cybersecurity and compliance services company that works with enterprises and tech businesses in FedRAMP, cloud migration, AI Risk, pen testing, and red teaming.
- For
- enterprises and tech businesses
- Price stated
- $ coalfire.com
- Certifications
- ISO 9001ISO 27001:2022ISO 27701SOC 2 Type IIGDPRCCPA
- Customers named
- Albert Invent
- Not stated on the pages read
- Starting price, free plan or trial, integrations, hosting
What Coalfire's own pages state, read September 28, 2026: coalfire.com, trust.coalfire.com, coalfire.com/about/partners. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Coalfire's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Coalfire, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Coalfire by email, built from the raw record of the edition. It shows:
- where Coalfire is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Coalfire, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.