Zapier/Make

Listed in the vendor table for ETL and Orchestration. Not named in any of the 144 answers those categories produced in the September 2026 Edition: twelve models, six prompts per category and segment, every question asked three times, on behalf of a small B2B company, a mid-market B2B company and an enterprise B2B company, with every standing computed within one segment.

Standing

Not named in 144 answers

Absence in a measured set of answers is a finding, not a verdict: it says the models did not reach for Zapier/Make when asked these questions this month. The products they named instead are listed by category below.

By buyer segment

The same categories asked on behalf of a different buyer. Each share and rank is computed within its segment; the columns sit side by side and are never added together.

Category	Small business	Mid-market	Enterprise
ETL and ELT	0% · 36 of 56 1 label	not named	not named
Workflow orchestration	0% · 56 of 78 1 label	not named	not named

Where it was not named

Each category Zapier/Make belongs to, the answers collected there, and who the models named first instead.

Category	Function	Named in	Named instead, first-choice share
ETL and ELT	Data platform	0 of 72	Airbyte 32% · Fivetran 32% · Integrate.io 15%
Workflow orchestration	Data platform	0 of 72	Prefect 24% · Dagster 18% · Apache Airflow 16%

Is this your product?

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Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Zapier/Make's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Zapier/Make, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at zapiermake.com is approved on the spot, any other address is reviewed by hand.

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