Every category where a model named Elastic for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Application performance monitoring	IT operations and endpoint	0%	17 of 70	0%	5	under 10 labels · led by New Relic at 54%
Infrastructure monitoring	IT operations and endpoint	0%	32 of 65	0%	2	under 10 labels · led by Site24x7 at 24%
Observability platforms	IT operations and endpoint	0%	57 of 63	50%	2	under 10 labels · led by Grafana at 29%
Data loss prevention	Security operations	0%	71 of 84	100%	1	under 10 labels · led by Microsoft Purview DLP at 39%
Endpoint protection	IT operations and endpoint	0%	68 of 99	100%	1	under 10 labels · led by Microsoft Defender for Cloud at 22%
Vector databases	Data platform	0%	19 of 24	0%	1	under 10 labels · led by Qdrant at 37%

Movement

This is the first edition on this tier, so no move can be computed for Elastic yet. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Elastic across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	2	0	3
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	0	2	2
Mistral Small	0	0	0	0
DeepSeek V4 Flash	1	1	1	3
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	2	0	2
Kimi K2	0	1	0	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	1	0	0	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct6 labelsNone

Paraphrase1 labelNone

Comparative7 labelsNone

Budget-constrained1 labelNone

Scale-constrained7 labelsNone

Negative6 labelsNone

First choiceAlternativeMentionNegative28 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Elastic covers core APM needs for budget-conscious teams as a free and open-source, self-hostable option” Claude Haiku 4.5 · APM · budget prompt · alternative

“consider Grafana + Prometheus + Loki or a self‑managed Elastic deployment” MiniMax M2.5 · Observability · direct prompt · alternative

“like Grafana Cloud, Elastic APM, or even New Relic” DeepSeek V4 Flash · APM · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Good detection (98-99%) but 12-27 false positives; higher operational costs.” Grok 4.1 Fast · Endpoint protection · negative prompt · soft negative

“custom with Elastic, but not ideal for 500 users” Grok 4.1 Fast · DLP · scale prompt · soft negative

“Cheaper, but high maintenance” DeepSeek V4 Flash · Observability · negative prompt · soft negative

Named alongside

The products named in the same answers as Elastic, over the 28 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Elastic was named but was not.

ProductSame answerTook the first choice insteadHead to head

Datadog23 of 2811Not in the top three

New Relic22 of 284Not in the top three

Dynatrace21 of 285Not in the top three

Splunk11 of 280Not in the top three

Grafana10 of 280Not in the top three

Splunk Observability Cloud6 of 280Not in the top three

AppDynamics5 of 280Not in the top three

Zabbix4 of 280Not in the top three

Azure Monitor3 of 280Not in the top three

Chronosphere3 of 280Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Elastic. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 20 of the 28 answers that named Elastic and are not a share of its labels.

Domains cited

gartner.com14

ardura.consulting5

augmentcode.com5

learn.g2.com5

middleware.io5

monitoringcost.com5

performance.qa5

atatus.com4

coralogix.com4

g2.com4

Fifty-six of the fifty-six domain citations in answers naming Elastic came from somebody else's page.

Pages cited

gartner.com/reviews/market/observability-platforms8

ardura.consulting/blog/apm-tools-comparison-20265

ir.com/guides/top-observability-tools-comparison-2026-smbs-vs-enterprise-platforms4

parseable.com/blog/ten-best-enterprise-observability-platforms-20264

aitoolbox.hk/articles/best-ai-devops-observability-tools-2026-datadog-vs-new-relic-vs-dyna3

augmentcode.com/tools/best-observability-platforms3

glancerai.com/blog/ultimate-apm-comparison-datadog-newrelic-splunk-appdynamics-broadcom-203

learn.g2.com/best-application-performance-monitoring-tools3

Pages are listed as the models cited them.

Names read as Elastic

What the judge wrote, as written, with how often. The vendor table decides that these count as Elastic; a claim can dispute any of them.

Elastic (ELK Stack) 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Elastic's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Elastic, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at elastic.co is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.