Every category where a model named Culture Amp for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Digital employee experience	IT operations and endpoint	8%	4 of 219	20%	5	under 10 labels · led by ControlUp at 13%

Movement

This is the first edition on this tier, so no move can be computed for Culture Amp yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Culture Amp across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Negative	Labels
Claude Haiku 4.5	0	0	0
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	0	0
Grok 4.1 Fast	1	0	1
Mistral Small	0	0	0
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	1	0	1
Qwen 3.7 Flash	0	1	1
Kimi K2	1	0	1
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	1	0	1
GPT-6 Luna	0	0	0
Muse Glimmer 30B	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase10 labels4

Comparative0 labelsNone

Budget-constrained0 labelsNone

Scale-constrained0 labelsNone

Negative0 labelsNone

First choiceAlternativeMentionNegative10 labels in all, every segment counted; 4 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I'd recommend Culture Amp as a strong digital employee experience (EX) management tool.” Grok 4.1 Fast · DEX · paraphrase prompt · first choice

“I'd suggest starting with Culture Amp or Microsoft Viva” MiniMax M2.5 · DEX · paraphrase prompt · first choice

“I would recommend Culture Amp as the best all-around choice” Kimi K2 · DEX · paraphrase prompt · first choice

“1. Culture Amp or Lattice for engagement” Llama 4 Maverick · DEX · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Culture Amp is also excellent but can become quite expensive as you scale” Qwen 3.7 Flash · DEX · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Culture Amp, over the 10 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Culture Amp was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Lattice6 of 100Not among the top eight

15Five4 of 102Not among the top eight

Microsoft Viva4 of 100Not among the top eight

Gusto2 of 100Not among the top eight

Qualtrics Employee Experience2 of 100Not among the top eight

Qualtrics EmployeeXM2 of 100Not among the top eight

BambooHR1 of 101Not among the top eight

EmployeeHub1 of 101Not among the top eight

ServiceNow Employee Experience Suite1 of 101Not among the top eight

Workday Peakon1 of 101Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Culture Amp. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 9 of the 10 answers that named Culture Amp and are not a share of its labels.

Domains cited

larksuite.com7

monday.com7

workhuman.com6

atlassian.com5

firsthr.app5

culturemonkey.io4

g2.com4

guideflow.com4

hrinsightslab.com4

gable.to3

No domain is on file for Culture Amp, so its own site is not marked.

Pages cited

larksuite.com/en_us/blog/employee-experience-platform7

monday.com/blog/service/employee-experience-tools7

atlassian.com/itsm/esm/employee-experience-platforms5

firsthr.app/compare/general/employee-experience-platform5

workhuman.com/blog/employee-experience-software5

guideflow.com/blog/employee-experience-software4

hrinsightslab.com/employee-experience/employee-experience-management-platforms4

culturemonkey.io/employee-engagement/employee-experience-platforms3

Pages are listed as the models cited them.

Search and answers

Where Culture Amp stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Searches for its name, Google: 14,800 a month (“culture amp”)
AI search demand for its name, est.: 121 a month
Its own site: No site of its own on file, so no site figures

In answers

This edition

Share of first choices

rank 4 of 219 in DEX

Segment leader

13%

ControlUp

First choices: 4 across its categories
Named in: 10 answers
Its own site cited: No site on file to match

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Follow Culture Amp

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Culture Amp's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Culture Amp, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Culture Amp by email, built from the raw record of the edition. It shows:

where Culture Amp is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Culture Amp, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.