Every category where a model named Approov for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Application shielding	Developer platform	8%	2 of 87	0%	9	under 10 labels · led by Appdome at 33%

Movement

This is the first edition on this tier, so no move can be computed for Approov yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Approov across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	1	1	0	2
Gemini 3.5 Flash	1	2	0	3
Perplexity Sonar	1	0	0	1
Grok 4.1 Fast	0	0	0	0
Mistral Small	0	0	0	0
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	0	0	0	0
Kimi K2	1	0	0	1
GLM 4.7 FlashX	0	0	0	0
MiniMax M2.5	0	0	0	0
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	1	1	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct8 labels3

Paraphrase13 labels4

Comparative4 labelsNone

Budget-constrained4 labelsNone

Scale-constrained1 labelNone

Negative1 labelNone

First choiceAlternativeMentionNegative31 labels in all, every segment counted; 7 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best overall fit for most mid-sized B2B teams: Approov or Guardsquare/DexGuard, depending on your architecture.” GPT-5.4 mini · App shielding · paraphrase prompt · first choice

“or Approov if API abuse and secret protection are central to your risk model” Perplexity Sonar · App shielding · paraphrase prompt · first choice

“The Best Overall for B2B API Protection: Approov” Gemini 3.5 Flash · App shielding · direct prompt · first choice

“Approov ⭐ (Best Overall for Mid-Market)” Kimi K2 · App shielding · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Approov, over the 31 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Approov was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Appdome25 of 318Not among the top eight

Guardsquare DexGuard / iXGuard22 of 313Not among the top eight

Promon SHIELD13 of 311Not among the top eight

AppSealing7 of 315Not among the top eight

Arxan5 of 310Not among the top eight

OneSpan5 of 310Not among the top eight

DoveRunner AppSealing3 of 312Not among the top eight

Talsec3 of 311Not among the top eight

Jscrambler3 of 310Not among the top eight

PreEmptive Dotfuscator3 of 310Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Approov. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 31 of the 31 answers that named Approov and are not a share of its labels.

Domains cited

approov.ioYour site21

g2.com17

preemptive.com14

gartner.com13

doverunner.com12

guardsquare.com10

softwaresuggest.com10

us.fitgap.com10

promon.io9

sourceforge.net9

104 of the 125 domain citations in answers naming Approov came from somebody else's page.

Pages cited

approov.io/mobile-app-security/rasp10

gartner.com/reviews/market/in-app-protection10

softwaresuggest.com/application-shielding-software10

g2.com/categories/runtime-application-self-protection-rasp-tools8

luciq.ai/blog/top-mobile-app-protection-and-shielding-tools7

preemptive.com/blog/guardsquare-competitors7

startupstash.com/runtime-application-self-protection-rasp-tools7

doverunner.com/blogs/top-fintech-app-shielding-vendors6

Pages are listed as the models cited them.

Search and answers

approov.io ranks 8 on Google for the category's searches. In the answers, Approov takes 8% of first choices and Appdome takes 33%.

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In search

Google, US estimates

Position for “app shielding tool”

–

not in the top ten

Position for “app shielding tools”

Searches for its name, Google: 140 a month (“approov”)
AI search demand for its name, est.: 0 a month
Organic visits to its site: about 1,745 a month
Searches its site ranks for: 572 · 28 in the top three
Sites linking to it: 1,213
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on Google

None found in Google's ad transparency records for the US

In answers

This edition

Share of first choices

rank 2 of 87 in app shielding

Segment leader

33%

Appdome

First choices: 7 across its categories
Named in: 31 answers
Its own site cited: in 31 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on approov.io

801

subdomains included

Content

438

counted in the table below

Documentation

125

Product · Integration

1 · 0

Kind	Pages	Last 90 days	Latest	Categories named
Blog	360	8	2026-10-01	API gateways, API management
News or press	24	undated
Glossary or explainer	19	1	2026-08-19
Case study	13	undated
Webinar or virtual event	7	1	2026-07-17
Report or ebook	6	0	2024-09-11
Comparison	3	0	2026-03-27
Template or tool	3	0	2023-04-12
Podcast or video	2	undated
Conference or event	1	undated

Most recent

2026-10-01Next gen mobile security approov and enus groundbreaking partnership blog
2026-09-23Cryptographic proof the key to strengthening your mobile api security blog
2026-09-01The device was genuine. the app was manipulated. the api was exploited blog
2026-08-26How agentic ai is disrupting mobile security and how to combat it blog
2026-08-24The flaws in eus age verification app a deeper look blog
2026-08-20Approov service resilience business continuity blog

How it is countedHide how it is counted

Every page approov.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Follow Approov

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Approov is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: Zero Trust for the Agentic Era
approov.io
For: apps with a user base of over one million active users
approov.io/pricing
Free plan or trial: Get a Trial approov.io
Customers named: BMWSIXTNowSecure
Not stated on the pages read: Price, starting price, integrations, certifications, hosting

What Approov's own pages state, read October 5, 2026: approov.io, approov.io/pricing, approov.io/product/integrations, approov.io/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Approov's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Approov, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Approov by email, built from the raw record of the edition. It shows:

where Approov is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Approov, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Approov is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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Approov is among the products AI models recommend first in Application shielding this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://it-ai-index.com/developer/application-shielding/"><img src="https://it-ai-index.com/badges/2026-10/approov--application-shielding-wide.svg" alt="Among AI models' top three in Application shielding, October 2026 Edition, IT AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Application shielding standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://it-ai-index.com/developer/application-shielding/"><img src="https://it-ai-index.com/badges/2026-10/approov--application-shielding-square.svg" alt="Among AI models' top three in Application shielding, October 2026 Edition, IT AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Application shielding standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://it-ai-index.com/developer/application-shielding/"><img src="https://it-ai-index.com/badges/2026-10/approov--application-shielding-compact.svg" alt="Among AI models' top three in Application shielding, October 2026 Edition, IT AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Application shielding standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.