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IT AI Index
Index › Research › Citations · October 2026 Edition
Citations · October 2026 Edition

23% of the citations behind the answers point at a vendor's own site, and 5% at a review site.

Five of the fourteen models return the sources they read before answering. Across the 10,283 answers that carry a source list, 139,660 citations name 755 sites. This page counts them: which sites the answers cite, how much of the citing goes to the vendors themselves, and how much to the review sites that sell placement. It is a fact about retrieval, not a lever on the model.

Who carries the answer

23%of citations to a vendor's own site, 31,948 of 139,660
5%to a review site, 6,390
73%to everything else: blogs, comparison pages, documentation, press

A vendor's own domain is matched from the vendor table, so a vendor with no domain on file counts as everything else. Review sites are g2.com, capterra.com, gartner.com, trustradius.com, softwareadvice.com, getapp.com and the rest of a fixed list. The split says where the text a model read came from; it does not say the text decided the answer, and the index makes no claim that it did.

Every product page carries the same count for its own answers under What carried it into the answer, and every category page lists the sites its answers cited.

The sites cited most

Citations across every category, the thirty most cited of 755. A vendor's own domain is marked with the vendor; a review site with its kind.
g2.comreview site36612129 answers · 85 categories
guideflow.comGuideflow13431290 answers · 47 categories
expertinsights.com1022927 answers · 31 categories
gartner.comreview site1017772 answers · 31 categories
cybersecuritynews.com854661 answers · 24 categories
learn.g2.comreview site853807 answers · 32 categories
sourceforge.netSourceForge716483 answers · 21 categories
cyberpress.orgCyberPress635500 answers · 19 categories
motadata.comMotadata434403 answers · 12 categories
itechguides.com426275 answers · 13 categories
aimultiple.com398372 answers · 13 categories
us.fitgap.com368291 answers · 14 categories
radware.comRadware WAF360187 answers · 5 categories
peerspot.comreview site360276 answers · 14 categories
paloaltonetworks.comPalo Alto Prisma Cloud / Cortex Cloud350254 answers · 10 categories
thectoclub.com350338 answers · 14 categories
securityboulevard.com349269 answers · 11 categories
comparitech.com348291 answers · 11 categories
dev.to336244 answers · 10 categories
underdefense.comUnderDefense MDR333218 answers · 7 categories
upguard.comUpGuard Breach Risk Self-Service329227 answers · 6 categories
worldmetrics.org328253 answers · 11 categories
gbhackers.com316279 answers · 11 categories
it-ai-index.com288207 answers · 10 categories
checkthat.ai284242 answers · 11 categories
startupstash.com279272 answers · 10 categories
venn.comVenn264173 answers · 6 categories
startwithidentity.com259187 answers · 7 categories
ciopages.com252250 answers · 12 categories
techrepublic.com252232 answers · 9 categories

Cite this

IT AI Recommendation Index, October 2026 Edition: citations. it-ai-index.com/research/what-the-answers-cite/. Published under CC BY 4.0. Every figure on this page is computed from the published edition and changes with it; the edition and its date are the citation.

The output is the models' output. Nothing here says the models can be steered, and nothing here is a recommendation by the index.