# ServiceNow ITSM alternatives: what AI models name instead, October 2026

IT AI Recommendation Index, October 2026 Edition. 412 of the 504 answers in the 2 categories where ServiceNow ITSM holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://it-ai-index.com/vendors/servicenow-itsm/alternatives/

## Named instead, most often (every category and segment added)

- Freshservice: 81
- incident.io: 68
- PagerDuty: 42
- Jira Service Management: 23
- Better Stack: 17
- ManageEngine ServiceDesk Plus: 14

## IT service management

**Small business**: 84 of 84 answers did not name ServiceNow ITSM (ServiceNow ITSM is #12 of 12 at 0%).

- Freshservice: first choice in 42 of those 84
- Jira Service Management: first choice in 9 of those 84
- ManageEngine ServiceDesk Plus: first choice in 8 of those 84
- Freshdesk: first choice in 6 of those 84
- Spiceworks Cloud Help Desk: first choice in 3 of those 84
- Zoho Desk: first choice in 3 of those 84
- Alloy Navigator: first choice in 2 of those 84
- GLPI: first choice in 1 of those 84

**Mid-market**: 72 of 84 answers did not name ServiceNow ITSM (ServiceNow ITSM is #11 of 11 at 0%).

- Freshservice: first choice in 32 of those 72
- Jira Service Management: first choice in 7 of those 72
- ManageEngine ServiceDesk Plus: first choice in 6 of those 72
- Spiceworks Cloud Help Desk: first choice in 4 of those 72
- GLPI: first choice in 1 of those 72
- Hiver: first choice in 1 of those 72
- InvGate Service Management: first choice in 1 of those 72
- ManageEngine ServiceDesk Plus Free: first choice in 1 of those 72

**Enterprise**: 35 of 84 answers did not name ServiceNow ITSM (ServiceNow ITSM is #1 of 9 at 65%).

- HaloITSM: first choice in 4 of those 35
- Jira Service Management: first choice in 4 of those 35
- Freshservice: first choice in 1 of those 35
- Jira Service Management Data Center: first choice in 1 of those 35
- TeamSupport: first choice in 1 of those 35

## Incident management and on-call

**Small business**: 84 of 84 answers did not name ServiceNow ITSM (ServiceNow ITSM is #13 of 13 at 0%).

- incident.io: first choice in 32 of those 84
- Better Stack: first choice in 13 of those 84
- PagerDuty: first choice in 7 of those 84
- Opsgenie: first choice in 5 of those 84
- Rootly: first choice in 5 of those 84
- Squadcast: first choice in 5 of those 84
- Hyperping: first choice in 2 of those 84
- Spike.sh: first choice in 2 of those 84

**Mid-market**: 80 of 84 answers did not name ServiceNow ITSM (ServiceNow ITSM is #11 of 11 at 0%).

- incident.io: first choice in 26 of those 80
- PagerDuty: first choice in 17 of those 80
- Freshservice: first choice in 6 of those 80
- Rootly: first choice in 5 of those 80
- Squadcast: first choice in 5 of those 80
- Grafana IRM: first choice in 4 of those 80
- Opsgenie: first choice in 4 of those 80
- Better Stack: first choice in 3 of those 80

**Enterprise**: 57 of 84 answers did not name ServiceNow ITSM (ServiceNow ITSM is #3 of 9 at 8%).

- PagerDuty: first choice in 18 of those 57
- incident.io: first choice in 10 of those 57
- Jira Service Management: first choice in 3 of those 57
- Opsgenie: first choice in 2 of those 57
- Better Stack: first choice in 1 of those 57
- Incident IO: first choice in 1 of those 57
- Rootly: first choice in 1 of those 57
- ServiceNow ITOM: first choice in 1 of those 57

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.