# Google Cloud Load Balancing alternatives: what AI models name instead, October 2026

IT AI Recommendation Index, October 2026 Edition. 222 of the 252 answers in the 1 category where Google Cloud Load Balancing holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://it-ai-index.com/vendors/google-cloud-load-balancing/alternatives/

## Named instead, most often (every category and segment added)

- HAProxy: 38
- F5 BIG-IP: 25
- Progress Kemp LoadMaster: 23
- NGINX: 22
- Cloudflare Load Balancing: 14
- AWS Elastic Load Balancing: 11

## Load balancers

**Small business**: 70 of 84 answers did not name Google Cloud Load Balancing (Google Cloud Load Balancing is #7 of 13 at 3%).

- HAProxy: first choice in 16 of those 70
- NGINX: first choice in 11 of those 70
- Cloudflare Load Balancing: first choice in 9 of those 70
- Kemp LoadMaster: first choice in 7 of those 70
- Progress Kemp LoadMaster: first choice in 7 of those 70
- Traefik: first choice in 6 of those 70
- AWS Elastic Load Balancing: first choice in 5 of those 70
- AWS Application Load Balancer: first choice in 3 of those 70

**Mid-market**: 76 of 84 answers did not name Google Cloud Load Balancing (Google Cloud Load Balancing is #9 of 13 at 0%).

- HAProxy: first choice in 16 of those 76
- Progress Kemp LoadMaster: first choice in 14 of those 76
- NGINX: first choice in 8 of those 76
- AWS Elastic Load Balancing: first choice in 6 of those 76
- Cloudflare Load Balancing: first choice in 2 of those 76
- Radware Alteon: first choice in 2 of those 76
- AWS Application Load Balancer: first choice in 1 of those 76
- Application Load Balancer: first choice in 1 of those 76

**Enterprise**: 76 of 84 answers did not name Google Cloud Load Balancing (Google Cloud Load Balancing is #7 of 10 at 0%).

- F5 BIG-IP: first choice in 25 of those 76
- HAProxy: first choice in 6 of those 76
- Cloudflare Load Balancing: first choice in 3 of those 76
- Loadbalancer.org Enterprise ADC: first choice in 3 of those 76
- NGINX: first choice in 3 of those 76
- F5: first choice in 2 of those 76
- F5 BIG-IP Local Traffic Manager: first choice in 2 of those 76
- Progress Kemp LoadMaster: first choice in 2 of those 76

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.