# Azure Application Gateway alternatives: what AI models name instead, October 2026

IT AI Recommendation Index, October 2026 Edition. 229 of the 252 answers in the 1 category where Azure Application Gateway holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://it-ai-index.com/vendors/azure-application-gateway/alternatives/

## Named instead, most often (every category and segment added)

- HAProxy: 40
- F5 BIG-IP: 27
- NGINX: 26
- Progress Kemp LoadMaster: 20
- AWS Elastic Load Balancing: 14
- Cloudflare Load Balancing: 14

## Load balancers

**Small business**: 75 of 84 answers did not name Azure Application Gateway (Azure Application Gateway is #11 of 13 at 0%).

- HAProxy: first choice in 17 of those 75
- NGINX: first choice in 14 of those 75
- Cloudflare Load Balancing: first choice in 11 of those 75
- AWS Elastic Load Balancing: first choice in 8 of those 75
- Traefik: first choice in 6 of those 75
- Progress Kemp LoadMaster: first choice in 5 of those 75
- Azure Load Balancer: first choice in 4 of those 75
- Kemp LoadMaster: first choice in 4 of those 75

**Mid-market**: 76 of 84 answers did not name Azure Application Gateway (Azure Application Gateway is #8 of 13 at 2%).

- HAProxy: first choice in 17 of those 76
- Progress Kemp LoadMaster: first choice in 13 of those 76
- NGINX: first choice in 9 of those 76
- AWS Elastic Load Balancing: first choice in 6 of those 76
- Radware Alteon: first choice in 2 of those 76
- Traefik: first choice in 2 of those 76
- Application Load Balancer: first choice in 1 of those 76
- Azure Load Balancer: first choice in 1 of those 76

**Enterprise**: 78 of 84 answers did not name Azure Application Gateway.

- F5 BIG-IP: first choice in 27 of those 78
- HAProxy: first choice in 6 of those 78
- Cloudflare Load Balancing: first choice in 3 of those 78
- F5: first choice in 3 of those 78
- Loadbalancer.org Enterprise ADC: first choice in 3 of those 78
- NGINX: first choice in 3 of those 78
- Kemp LoadMaster: first choice in 2 of those 78
- Progress Kemp LoadMaster: first choice in 2 of those 78

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.