# KnowBe4 vs Hoxhunt: which do AI models recommend for awareness training, October 2026

IT AI Recommendation Index, October 2026 Edition, Security awareness training. Nine of fourteen models named KnowBe4 first on the direct prompt; six named Hoxhunt. Page: https://it-ai-index.com/security/security-awareness-training/knowbe4-vs-hoxhunt/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| KnowBe4 | 45% | #1 of 11 | 18% | 65 | 14 of 14 |
| Hoxhunt | 16% | #2 of 11 | 2% | 55 | 14 of 14 |

## The direct prompt, model by model

- DeepSeek V4 Flash: both first (first choices: Hoxhunt, KnowBe4) (alternatives: Arctic Wolf Managed Security Awareness, Proofpoint ZenGuide, SoSafe)
- MiniMax M2.5: both first (first choices: Hoxhunt, KnowBe4) (alternatives: Arctic Wolf Managed Security Awareness)
- Claude Haiku 4.5: knowbe4 first (first choices: KnowBe4) (alternatives: Hoxhunt, Proofpoint ZenGuide)
- GPT-5.4 mini: knowbe4 first (first choices: KnowBe4) (alternatives: Hoxhunt, Huntress Managed Security Awareness Training, Mimecast Engage, Proofpoint ZenGuide, SoSafe)
- Grok 4.20: knowbe4 first (first choices: KnowBe4) (alternatives: Arctic Wolf Managed Security Awareness, Hoxhunt, MetaCompliance, Proofpoint ZenGuide)
- Mistral Small: knowbe4 first (first choices: KnowBe4, Proofpoint ZenGuide) (alternatives: Arctic Wolf Managed Security Awareness, Hoxhunt, Mimecast Engage, SoSafe)
- Qwen 3.7 Flash: knowbe4 first (first choices: KnowBe4) (alternatives: Arctic Wolf Managed Security Awareness, Hoxhunt)
- GLM 4.7 FlashX: knowbe4 first (first choices: KnowBe4) (alternatives: Hoxhunt, SoSafe)
- GPT-6 Luna: knowbe4 first (first choices: KnowBe4) (alternatives: Hoxhunt, Huntress Managed Security Awareness Training, Proofpoint ZenGuide)
- Gemini 3.5 Flash: hoxhunt first (first choices: Hoxhunt) (alternatives: Adaptive Security, Huntress Managed Security Awareness Training)
- Perplexity Sonar: hoxhunt first (first choices: Hoxhunt) (alternatives: Cofense PhishMe, KnowBe4, SoSafe)
- Kimi K2: hoxhunt first (first choices: Hoxhunt) (alternatives: Arctic Wolf Managed Security Awareness, Huntress Managed Security Awareness Training, KnowBe4, SoSafe)
- Muse Glimmer 30B: hoxhunt first (first choices: Hoxhunt) (alternatives: Arctic Wolf Managed Security Awareness, KnowBe4, MetaCompliance, Proofpoint ZenGuide)
- Llama 4 Maverick: neither first, one named (alternatives: Arctic Wolf Managed Security Awareness, Hoxhunt, Infosec IQ)

## What the models said about KnowBe4

- "1.9-star Trustpilot rating (85 % 1-star reviews) – users call the content “garbage”" (GLM 4.7 FlashX, negative prompt, hard negative)
- "What to Avoid - KnowBe4 – Industry leader but priced for enterprise" (Kimi K2, budget prompt, hard negative)
- "reviewers flag content fatigue after years on the platform and friction in phishing-simulation reporting and assessment setup" (Muse Glimmer 30B, negative prompt, soft negative)
- "KnowBe4: The "Comprehensive Library" Leader ... Choose KnowBe4 if you need to pass audits easily and want a "turn-key" solution with the most content available." (Qwen 3.7 Flash, comparative prompt, first choice)
- "KnowBe4 is widely used across SMB, mid-market, and enterprise organizations and is a strong option for organizations of all sizes." (Claude Haiku 4.5, direct prompt, first choice)
- "KnowBe4 and Hoxhunt stand out as the most comprehensive, AI‑driven platforms with large user bases and strong ratings." (GLM 4.7 FlashX, comparative prompt, first choice)

## What the models said about Hoxhunt

- "Can create significant ongoing administrative workload for IT and security teams" (Claude Haiku 4.5, negative prompt, soft negative)
- "If you want a hands-off, highly automated platform that employees actually enjoy and results in genuine behavior change, choose Hoxhunt." (Gemini 3.5 Flash, paraphrase prompt, first choice)
- "1. Hoxhunt – Best for Behavior Change & Engagement ... If you want maximum engagement with minimal admin: Hoxhunt" (Kimi K2, direct prompt, first choice)
- "Hoxhunt is the strongest default choice if your priority is employee engagement and adaptive phishing training" (Perplexity Sonar, direct prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.